Senior Marketing Manager, Prezzee
$135-165k
+ Incentive Schemes
More information about location
4 days a week in office
Digital gifting marketplace
Be an early applicant
Digital gifting marketplace
201-500 employees
Be an early applicant
$135-165k
+ Incentive Schemes
More information about location
4 days a week in office
201-500 employees
Company mission
To make gift cards fun, personalised and easy to use.
Role
Who you are
- 6-8 years of experience in a senior marketing or campaign management role. Proven track record in developing and executing marketing strategies
- Comfortable working across multiple teams, including Sales, Account Managers, Partners, and Global teams, with the ability to influence and align stakeholders
- Strong ability to use data and insights to guide campaign decisions and optimise performance
- Experience in end-to-end campaign management, from planning and execution to analysis and reporting
- Excellent written and verbal communication skills, with the ability to build and maintain relationships with key stakeholders, both internally and externally
- Comfortable using CMS, Microsoft Office (Excel, Word, PowerPoint), and other marketing tools to execute campaigns and manage content
- Ability to thrive in a fast-paced and sometimes ambiguous environment, with a focus on delivering results
What the job involves
- The US Senior Marketing Manager is accountable for liaising with our Sales, Partnerships, Global Marketing and Global Product teams to support across our full Go-To-Market (GTM) planning to execute marketing plans which support the growth of North America, and where relevant, support the other Global functions
- The role is also responsible for any external relationships within the region that support our Marketing strategy
- Market research and analysis: Conducting market research to identify target audiences, understand customer behavior, and analyse industry trends
- Developing short and long-term marketing plans and strategies that align with the company's overall business objectives. This includes defining target audiences, value propositions, and competitive positioning for the North American market
- Support and deliver a Partnerships marketing strategy to maximise visibility and sales of brands/retailers gift cards, across all of Prezzee’s distribution channels (consumer, business and strategic partner channels whilst generating revenue for Prezzee
- Use data and customer insights to plan, execute and measure brand partner (i.e. H&M, Macy’s etc) marketing campaigns in collaboration with the US & Global Partnership team
- Accountable for end to end planning, setup, testing, implementation and post campaign reviews of brand partner campaigns
- Seek and manage brand approvals for all campaigns across all channels (consumer, business and strategic partner) for the US and Canada
- Develop and execute all local B2B campaign & content calendar to drive new and repeat business for the US and Canada
- Support the wider Global team with the implementation of B2C & B2B global campaigns (US and Canada web banners, eDM execution, Gift Card SKU implementation)
- Own and manage Prezzee’s CMS (Content Management System) changes for the US and Canada
- Work with the US B2B Sales team and Partnerships team to manage, facilitate and execute any conferences or events to help drive business objectives
- Liaise and work with the marketing team to ensure campaigns are running to deadlines
- Develop briefs with stakeholders internally and externally to ensure briefs are aligned to the business strategy and are clear and concise
- Content creation: Overseeing the creation of engaging and informative content for local marketing materials, websites, blogs, and other platforms
- Execute end to end campaigns including but not limited to managing relationships with legal, working with the relevant systems e.g. CMS, SKU manager, django and uploading and testing SKUs, T&Cs, greeting cards, setting up promos, building emails and other relevant administrative tasks to support campaign execution (e.g. fulfilment of prizes and giveaways), creation of QR codes etc
- Performance tracking and analysis: Monitoring and analysing the performance of marketing campaigns, measuring key metrics, and generating reports to track progress and identify areas for improvement
- Develop and maintain relevant internal and external partnerships to develop mutually beneficial relationships that deliver results and provide reporting and analysis including reports, insights and recommendations
- Work with Prezzee’s US PR agency to establish a plan that aligns with Prezzee goals
- Seek legal approval for content and communicate with the global marketing team to ensure consistency of approach for any global campaigns
- Work with the global marketing & product teams to ensure tight collaboration and seamless execution of go-to-market and product enhancements
- Design and execute US GTM plans for existing products and new product launches to support Prezzee’s objectives which could include inbound lead generation, increase in sales, increase in adoption
- Analyse product marketing performance and create post implementation reviews for the business to continuously improve
- To support Global strategies and the growth of the business you will have a dotted reporting line into the global team
- As a regional hub for the Global business, part of this role will be working with the Global teams to drive efficiencies and effectiveness for all of our campaigns
- Integral to this role is to share knowledge, insight and work together to ensure that we are driving to be best-in-class across all regions
- Run marketing stand ups, take a leadership role in ensuring UK team members update their initiatives to keep within campaigns to deadlines
- Be responsible for the final check of all campaign execution including minimising mistakes, checking formatting, spelling, grammar, rendering on devices (web, mobile etc) and a professional look and feel for Prezzee that meets the brief
- Ensuring the global brand guidelines are followed to ensure consistency across the globe & the global vision and direction of the brand
Our take
Gift cards have long since been a popular way to reward employees or gift friends and family, with eCommerce-focussed 'eGift' cards rapidly replacing physical cards. However, the digital nature of such cards can make them feel impersonal and underwhelming as a gift, showing room for innovation within the market.
Prezzee provides an eGift card marketplace, helping shoppers to find the perfect digital gift card across a portfolio of over 100 providers. The company provides standard eCards for consumers in addition to bulk options for employee rewards, facilitating the personalization of each gift card with video or voice messages and custom designs.
Whilst Prezzee will undeniably face competition from marketplace giants such as Amazon which also offer large selections of gift cards, the company stands out with its unique focus on facilitating the personalization of every card. Through this approach, the company aims to eradicate the impersonal nature associated with eGift cards, helping consumers and employers to truly express their gratitude for friends, family, and employees.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company HQ
Sydney, NSW
Leadership
Craig Smith
(CEO)Joined Prezzee in 2023 as the Global CFO before becoming COO in 2024 and then CEO later that same year. Previously worked in Investment Banking at Morgan Stanley and J.P. Morgan.
David Christie
(Deputy CEO)Co-founder of Amplifir and Wilson A.I. Previously a Non Executive Director at Kleos Space. They were also the Global Head of Legal at Renaissance Capital and a Senior Legal Counsel at Deutsche Bank.
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