Senior Marketing Manager, Prezzee

• 6-8 years of experience in a senior marketing or campaign management role. Proven track record in developing and executing marketing strategies
• Comfortable working across multiple teams, including Sales, Account Managers, Partners, and Global teams, with the ability to influence and align stakeholders
• Strong ability to use data and insights to guide campaign decisions and optimise performance
• Experience in end-to-end campaign management, from planning and execution to analysis and reporting
• Excellent written and verbal communication skills, with the ability to build and maintain relationships with key stakeholders, both internally and externally
• Comfortable using CMS, Microsoft Office (Excel, Word, PowerPoint), and other marketing tools to execute campaigns and manage content
• Ability to thrive in a fast-paced and sometimes ambiguous environment, with a focus on delivering results

• The US Senior Marketing Manager is accountable for liaising with our Sales, Partnerships, Global Marketing and Global Product teams to support across our full Go-To-Market (GTM) planning to execute marketing plans which support the growth of North America, and where relevant, support the other Global functions
• The role is also responsible for any external relationships within the region that support our Marketing strategy
• Market research and analysis: Conducting market research to identify target audiences, understand customer behavior, and analyse industry trends
• Developing short and long-term marketing plans and strategies that align with the company's overall business objectives. This includes defining target audiences, value propositions, and competitive positioning for the North American market
• Support and deliver a Partnerships marketing strategy to maximise visibility and sales of brands/retailers gift cards, across all of Prezzee’s distribution channels (consumer, business and strategic partner channels whilst generating revenue for Prezzee
• Use data and customer insights to plan, execute and measure brand partner (i.e. H&M, Macy’s etc) marketing campaigns in collaboration with the US & Global Partnership team
• Accountable for end to end planning, setup, testing, implementation and post campaign reviews of brand partner campaigns
• Seek and manage brand approvals for all campaigns across all channels (consumer, business and strategic partner) for the US and Canada
• Develop and execute all local B2B campaign & content calendar to drive new and repeat business for the US and Canada
• Support the wider Global team with the implementation of B2C & B2B global campaigns (US and Canada web banners, eDM execution, Gift Card SKU implementation)
• Own and manage Prezzee’s CMS (Content Management System) changes for the US and Canada
• Work with the US B2B Sales team and Partnerships team to manage, facilitate and execute any conferences or events to help drive business objectives
• Liaise and work with the marketing team to ensure campaigns are running to deadlines
• Develop briefs with stakeholders internally and externally to ensure briefs are aligned to the business strategy and are clear and concise
• Content creation: Overseeing the creation of engaging and informative content for local marketing materials, websites, blogs, and other platforms
• Execute end to end campaigns including but not limited to managing relationships with legal, working with the relevant systems e.g. CMS, SKU manager, django and uploading and testing SKUs, T&Cs, greeting cards, setting up promos, building emails and other relevant administrative tasks to support campaign execution (e.g. fulfilment of prizes and giveaways), creation of QR codes etc
• Performance tracking and analysis: Monitoring and analysing the performance of marketing campaigns, measuring key metrics, and generating reports to track progress and identify areas for improvement
• Develop and maintain relevant internal and external partnerships to develop mutually beneficial relationships that deliver results and provide reporting and analysis including reports, insights and recommendations
• Work with Prezzee’s US PR agency to establish a plan that aligns with Prezzee goals
• Seek legal approval for content and communicate with the global marketing team to ensure consistency of approach for any global campaigns
• Work with the global marketing & product teams to ensure tight collaboration and seamless execution of go-to-market and product enhancements
• Design and execute US GTM plans for existing products and new product launches to support Prezzee’s objectives which could include inbound lead generation, increase in sales, increase in adoption
• Analyse product marketing performance and create post implementation reviews for the business to continuously improve
• To support Global strategies and the growth of the business you will have a dotted reporting line into the global team
• As a regional hub for the Global business, part of this role will be working with the Global teams to drive efficiencies and effectiveness for all of our campaigns
• Integral to this role is to share knowledge, insight and work together to ensure that we are driving to be best-in-class across all regions
• Run marketing stand ups, take a leadership role in ensuring UK team members update their initiatives to keep within campaigns to deadlines
• Be responsible for the final check of all campaign execution including minimising mistakes, checking formatting, spelling, grammar, rendering on devices (web, mobile etc) and a professional look and feel for Prezzee that meets the brief
• Ensuring the global brand guidelines are followed to ensure consistency across the globe & the global vision and direction of the brand

Gift cards have long since been a popular way to reward employees or gift friends and family, with eCommerce-focussed 'eGift' cards rapidly replacing physical cards. However, the digital nature of such cards can make them feel impersonal and underwhelming as a gift, showing room for innovation within the market.