Events & Marketing Manager, Aptem

• This role will be remote-first but the successful candidate will need the ability to travel frequently across the UK and to the London office (Old Street) to support events and other marketing work
• A minimum of 5 years' work experience managing B2B events - both remote and face-to-face
• Willingness to travel to support events
• Experience using GoToWebinar, Teams or other similar webinar platforms
• Proven ability to manage budgets, negotiate contracts, and report against KPIs
• Copywriting skills with the ability to write new content and repurpose existing content for new audiences and use cases
• Working knowledge of Office 365 applications (Outlook, SharePoint, Word, Excel, PowerPoint etc.)
• Experience using social media platforms LinkedIn
• Apprenticeship, professional qualification or Batchelor's degree in Events Management, Marketing, Business Development or a Business-related field
• Demonstrated leadership and mentoring ability - comfortable directing team members and working cross-functionally at all levels
• Independent – liking autonomy
• Competencies such as a proactive and inquisitive approach and a commitment to learning and developing skills matter
• Excellent communication skills, both written and verbal, with the ability to communicate effectively to all levels of seniority
• Team working skills. We are a small team who works closely together and with the Business Development team. You should have an ability to influence at all levels
• High level of attention to detail
• We value creativity, from ideas to execution, and the ability to think of innovative ways to promote the brand, increase awareness and gain new leads
• There is a large amount of ongoing, time-critical activity. It is important to be incredibly organised with your workload
• Strong analytical and decision-making skills, with the ability to use data to guide event planning, campaign optimisation, and future strategy

Desirable

• Aptem is seeking an experienced Events & Marketing Manager who will be responsible for the planning and delivery of Aptem’s calendar of virtual and in-person events (UK), including our all-customer annual conference
• This role will also execute generalist marketing campaigns as part of the wider marketing plan
• You will work closely with the rest of the marketing team and cross-functionally across product, customer experience and sales
• Reporting To: Kate Hulburd
• You will be leading the management of key Aptem events, overseeing event-related budgets, and managing marketing campaigns:
• Develop and own the events strategy in collaboration with marketing and leadership teams
• Work with marketing colleagues and other stakeholders to ensure that events are executed effectively and to the highest standard
• Full, end-to-end responsibility for event management - including pre-event planning, team coordination, and delivery of exceptional attendee experiences
• Shape and maintain the overall events calendar, identifying new event opportunities and evaluating event ROI
• Develop content and liaising with speakers/presenters
• Source, negotiate, and manage relationships with external suppliers, venues, and partners
• Oversee branded assets and giveaways, ensuring cost-effective procurement and availability of collateral by coordinating with our print and storage partners, as well as various print suppliers
• Event promotion via social, email, website, and partners
• Guest list management and communications
• On-the-day event management
• Post-event activities to maximise ROI
• Proactively evaluate and recommend new event formats or partnerships to increase Aptem’s reach and engagement
• Drive continuous improvement – identifying and implementing process optimisations, technology upgrades, and best practices across the events and marketing function
• Support the marketing team and other stakeholders with generalist marketing activities – including but not limited to website updates, email communications, social content, asset creation (brochures, videos, case studies, and more), CRM management, sales enablement, and sector or product-based marketing campaigns
• Take an active role in marketing planning and campaign strategy, providing insight and recommendations based on event and campaign performance data
• Events include:
• Aptem-hosted product training webinars, thought leadership presentations and panels, product demonstration webinars and launches, customer roundtables and events, large in-person customer conferences
• External conferences, exhibitions, speaking slots – we currently engage in around 10 industry-led virtual and in-person events

• This role's hiring manager: Kate Hulburd
• Stage 1: Application
• Stage 2: 1st interview
• Stage 3: Events brief with one week submission deadline
• Stage 4: 2nd interview
• Stage 5: Interview with Hiring Manager
• Stage 6: Offer
• Stage 7: Hired