User Retention Specialist, Airalo

• The ideal candidate should possess a thorough understanding of customer behavior, excellent analytical skills, and proven experience in executing effective retention campaigns
• A minimum of 2-3 years experience in planning and executing marketing campaigns with proficiency in CRM tools such as Clevertrap/Moengage/Braze/etc
• Strong analytical skills, hands on experience with Excel and data visualization
• Experience creating audience segmentation, visual reports, and ad hoc analysis
• Experience in mobile analytics on different platforms (e.g. GA4, Firebase, Adjust)
• Perfect verbal and written communication skills in English

Desirable

• We are currently looking for a full-time User Retention Campaigns Specialist, User Experience to join our Airalo Growth department
• Being one of the members of a lean team, you will have an opportunity to impact the overall growth of the organization
• Your role will involve creating and implementing successful retention campaigns to improve the number of returning users and revenue from existing users on a monthly and quarterly basis, thereby improving customer retention and customer lifetime value
• This region-agnostic position supports Regional Teams by serving as the primary contact for administering our MarTech platforms, assisting in the development and execution of campaigns, providing precise and actionable reporting and insights
• Developing and managing campaign calendars and schedules to ensure timely execution, using various channels such as push notifications, email and automated journeys
• Collaborating with cross-functional teams to optimize retention campaigns
• Working closely with our Product, Engineers and Creative Designers to elevate communications
• Monitoring campaign performance and reporting on key metrics, including customer retention, engagement, and revenue
• Continuously test (A/B testing) and optimize campaigns to improve results
• Stay up-to-date on industry trends and best practices in retention marketing; Constantly learning new ways to utilize common industry tools of choice (e.g. CleverTap or Braze)
• Taking part in the whole growth experimentation cycle - from ideation through implementation and analysis
• Doing data analysis, user segmentation, and reporting as needed
• Working closely with our Growth, Product and Support teams to gather insights from our users and suggest improvements