Senior Manager of Product Marketing, Pinterest
Shopping
$158.9-327k
+ Equity
More information about location
Visual bookmarking tool for saving & discovering creative ideas
Job no longer available
Visual bookmarking tool for saving & discovering creative ideas
1001+ employees
Job no longer available
$158.9-327k
+ Equity
More information about location
1001+ employees
Company mission
To bring everyone the inspiration to create a life they love.
Role
Who you are
- 10+ years of product marketing, product management, business marketing or related experience
- Experience leading a team of product marketers or similar roles
- Experience in the retail/ecommerce industry and a deep understanding of the landscape
- Excellent communication skills with experience delivering strategic presentations and narratives, both internally and externally
- Experience with advertising and ads measurement
- A passion for Pinterest!
What the job involves
- As a Senior Manager, Product Marketing - Shopping, you will play a pivotal role in driving the success of our shopping strategy through strategic planning, market analysis, and effective go-to-market strategies.
- You will partner closely with product leadership to set the vision, strategy, and roadmap for shopping and merchant success, and ensure future investment in solutions are positioned effectively and successfully in the market
- Develop and execute a cohesive Shopping strategy and roadmap in close partnership with Executive, Product, Engineering, Design and other cross-functional stakeholders
- Set the go-to-market strategy for shopping products at Pinterest
- Lead a team of talented product marketing managers who are responsible for:
- Shaping our product direction through market analysis, research and close collaboration with Product, Engineering, and Design teams
- Defining positioning, go-to-market messaging and launch plans for new solutions that unlock meaningful value for our advertisers and consumers
- Assessing the capabilities and value proposition of our shopping solutions through strategic, qualitative, and quantitative analysis
- Developing market expertise to inform business requirements for new products
- Serving as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
- Driving cross-functional alignment throughout the go-to-market process, tracking success metrics accordingly
- Using data and insights to drive alignment on strategic priorities and influence our overall monetization strategy
- Educating and inspiring internal and external teams on Pinterest’s solutions for advertisers and partners alike
- Building close XFN partnerships across Product, Engineering, Business Development, as well as Sales, Marketing, Communications, PR and Legal
Our take
Inspiration and ideas can pop into your head at any time, and with the growth of social media and networking, sharing these interests and gaining exposure has never been easier. Pinterest exists to display these moments visually, as a kind of digital pinboard allowing users to save and share digital images which have inspired them.
Pinterest's emphasis on visual discovery has differentiated it from competitors and created a more positive and fulfilling experience for its users. Pinterest in many ways provides a respite from the ceaseless negativity that plagues social media such as Facebook and Twitter, and this is perhaps responsible for its userbase expanding to 450 million users in 2022, driven by uptake mostly outside of North America.
Pinterest has not been immune to woes affecting the global tech sector and made about 5% of its workforce redundant at the end of 2022 and the start of 2023. Having restructured to face a challenging climate, it is well-positioned to resume its growth, which has increased consistently year on year. Its immediate goals are to continue to grow its user base and expand the uptake of its short video product, which it aims to monetize.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Ben Silbermann
(CEO)Worked as a Product Specialist at Google for 2 years before leaving to work on his own apps, which led to founding Pinterest
People progressing
Joined as Marketing Lead, promoted to Head of Growth Ops for English-speaking markets after 3 years. They've have since been promoted to Global Head of Editorial, a position they started in 2022.
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