Senior ABM Manager, Frontify
$118-140k
+ annual company bonus
2 days a week in office
Brand management platform
Be an early applicant
Brand management platform
201-500 employees
Be an early applicant
$118-140k
+ annual company bonus
2 days a week in office
201-500 employees
Company mission
To create a home where all brands can thrive.
Role
Who you are
- 5+ years of experience in SaaS marketing with an enterprise focus, including at least 3 years in account-based marketing
- Strong understanding of SaaS business models, enterprise sales cycles, and large account dynamics
- Proven track record in demand generation, multi-channel campaign execution, and pipeline creation in close collaboration with sales teams
- Hands-on experience with CRM systems (e.g., Salesforce), marketing automation tools (e.g., HubSpot), and ABM platforms (e.g., DreamData, UserGems, Mutiny)
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent cross-functional collaboration and communication skills
- Comfortable operating in a fast-paced, evolving environment with a high degree of ownership
What the job involves
- Your new team is a committed, collaborative, and innovative bunch
- They’re designers, brand managers, content managers, and everyone who’s involved in the creative space – a group from more than seven different countries
- They enjoy working together to create and evolve a well-loved product but always keep room for new ideas and approaches
- Outside of work, they're a community of parents, gamers, bookworms, adrenaline junkies, and so much more
- As a Senior ABM Specialist, you'll design and execute highly targeted, multi-touch account-based marketing programs that drive pipeline and accelerate revenue from high-value enterprise accounts
- You'll play a critical role in shaping Frontify's allbound GTM strategy, working closely with Sales, SDRs, Brand, and Partnerships to deliver coordinated, personalized experiences across the full buyer journey
- Develop and execute 1:1, 1:few, and 1:many ABM campaigns to generate and accelerate pipeline within target accounts
- Partner with SDRs, Brand Marketing, and Partnerships to deliver coordinated multi-channel campaigns across inbound and outbound motions
- Design and launch tailored campaigns -- including content, paid media, outbound support, and microsites -- aligned to specific industries, personas, and pain points
- Apply an experimentation mindset by analyzing campaign performance, account intent data, and ROI to continuously optimize strategy and execution
- Contribute to and help shape the MarTech stack (e.g., UserGems, DreamData, HubSpot, Mutiny)
- Create targeted messaging and collateral tailored to specific accounts, industries, and buyer personas
- Deliver monthly RoaS reporting, define benchmarks, and communicate a clear ROI narrative across Sales and Marketing
- Collaborate with Creative Studio and Brand teams to continuously optimize campaign assets and performance
- Success metrics =
- Target account pipeline: Growth in enterprise opportunity generation and accelerated pipeline velocity within key accounts
- Engagement: Increased engagement from target accounts (e.g., website activity, event participation, email interaction)
- Revenue impact: Contribution to closed-won deals and improved sales cycle velocity
- Sales alignment: Strong sales satisfaction and measurable impact on pipeline quality and conversion
Application process
- If there’s a fit, you’ll meet our Talent Partner to discuss your experience and explore whether Frontify is the right place for you
Our take
Global brands are experiencing exponential demand for more content across increasingly automated channels. Meanwhile, research has shown that employees spend about 16% of their time searching for information and assets they need, but are finding them only 56% of the time.
Frontify was created to be a central hub for companies, serving as a brand management portal that includes dynamic, modularised design systems. Here, employees can find brand assets that can be edited, maintained and shared with others across the company and beyond.
The company has invested in its international growth and product development, doubling down on its unique combination of a full-suite service and high UX standards. It has also expanded its executive team and acquired real-time image and video processing service TwicPics to support continued scaling.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2021
$50m
SERIES C
Jan 2020
$22.3m
SERIES B
Total funding: $80.6m
Company benefits
- Flexible working hours
- Stock options & company success bonus
- Collaborative, social places to bring people together in-person & virtually
- Work from anywhere
- Paid parental leave
- Extensive healthcare plans
Company HQ
St. Gallen, SG
Leadership
Roger Dudler
(CEO & Founder)Previously a Senior Software Engineer at Namics in Switzerland. Also worked as a Developer for over a decade at various technology companies before founding Frontify.
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