Head of Field Marketing, Convene
Brand
More information about location
3 days a week in office
Hospitality-driven meeting, event, and flexible office spaces
Job no longer available
Hospitality-driven meeting, event, and flexible office spaces
501-1000 employees
Job no longer available
More information about location
3 days a week in office
501-1000 employees
Company mission
To elevate the way people meet, work and live by reimagining what “a workday” means for today's most innovative organizations.
Role
Who you are
- This role is perfect for someone who enjoys wearing multiple hats, creating memorable experiences and connecting people to the community
- Top candidates will have sales and marketing experience, event planning knowledge, and knack for data-driven storytelling
- The right person will be comfortable taking initiative, loves solving problems and will thrive in a fast-paced and growing environment where cross-functional collaboration is paramount
- They will also have proven experience working with cross-functional stakeholders as a team
- 5-7 years proven experience in lifestyle marketing, brand building, events, or partnerships
- An eye for aesthetics to create and showcase multi-layered client experiences
- Familiarity with Marketing technologies in automation (e.g. HubSpot), event (e.g. Eventbrite, Bizzabo), and optimization (e.g. Google Analytics) a plus
- Knowledge of social media platforms, associated media requirements, and best practices
- Detailed oriented
- Problem solver with strong communication and organizational skills
- Ability to be a team player in a fast-paced environment
- Excellent verbal and written communication skills
- Exemplary editing skills to review and provide feedback for written materials
- Experience with commercial real estate, architecture, or hospitality is a plus
What the job involves
- Convene Hospitality Group, a global leader in premium meeting, event, and hospitality experiences, is seeking a London-based Head of Field Brand Marketing to join our global Marketing team
- Reporting directly to the SVP of Brand Marketing, this role will own and lead the UK field marketing strategy, driving brand presence and market impact across the region
- The ideal candidate is a commercially driven brand leader who can translate global strategy into powerful local execution, partnering closely with Sales and Operations to fuel demand, strengthen market positioning, and accelerate business growth
- The Head of Field Brand Marketing is responsible for bringing Convene Hospitality Group brands to life locally, including serving as brand guardian, ensuring brand touchpoints resonate on property and regionalizing global marketing vision for the local market and working in collaboration with leadership to develop, execute, track and optimize a high impact marketing strategy
- This role will serve as an extension of the Global Brand Marketing team, while working closely with local property, and operations teams as well as community stakeholders.. Brand Guardianship, Openings, and Marketing Strategy
- Serve as brand guardian and champion across the region, including serving as local brand champion to support the evolution of a multi-brand portfolio with a new collection brand launching in 2026
- Spearhead the launch of new meeting and event venues in the region, including driving community interest, cultural relevance + B2B interest and supporting opening events
- Own and regionalize a brand-by-brand, marketing plan and calendar that incorporates multiple marketing levers, including developing mulit-channel campaigns, content, activations, PR, partnerships, barter relationships and beyond
- Bring in a point of view on local meetings and events trends across key segments to continue evolving offerings to meet market demand
- Manage regional marketing budget
- Serve as a true connector, working cross-functionally with sales, revenue, operations, real estate, sales, people & culture and finance departments
- Determine an effective community event strategy that combines high-ROI gatherings with thoughtful use of time and resources for community + hosted events
- Provide marketing-specific support for Convene-attended local trade shows and marketing events as appropriate
- Own start-to-finish brand activations with locally relevant partners
- Drive partnership agreements and potential barters with regional associations, industry bureaus and local businesses
- Own the local client experience at each property, including touchpoints at arrival, meeting spaces, breakout sessions, catering breaks, and beyond
- Own content for each property across multiple channels
- Develop relationships with local influencers and be prepared to write and promote business-specific communications (i.e. new awards, milestones, corporate initiative announcements, openings)
- Support local PR and media opportunities and activations
- Work closely with local leadership on a daily basis to educate teams on regional and national marketing initiatives
- This position is regionally based and requires frequent onsite attendance. CHG has 12 properties throughout the UK Region which is inclusive of London and Manchester
- The person in this role is expected to familiarize themselves with each property and be present for onsite activations. CHG is a hyper growth company, so additional cities, properties and products may be added to this region
Salary benchmarks
Our take
Convene designs and operates premium meeting, event, and flexible workspace venues inside Class A office buildings. Founded with the aim of improving how people meet and work, its venues can host a wide range of events while also offering flexible WorkSuites and shared workspaces.
Like many businesses focused on in-person gatherings, Convene was significantly impacted by the pandemic in 2020, when demand for physical events declines sharply. In response, the company expanded is capabilities to support virtual and hybrid events, allowing conferences to reach both in-person an remote audiences. These formats allow participants to join sessions online, interact with speakers and hosts, and connect with other attendees through digital networking tools.
Convene has since continued evolving its platform and physical venues to support a more flexible events market. The company also strengthened its international presence through the 2023 acquisition of etc.venues, expanding into the UK and growing its portfolio to dozens of locations across the US and UK. With this broader footprint and a mix of in-person, hybrid, and flexible workspace offerings, Convene is aiming to scale is hospitality-driven model even more and grow annual revenues to $100M.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$152m
SERIES D
May 2017
$68m
SERIES C
Total funding: $265.5m
Company benefits
- Financial & professional: We offer our employees a 401K with employer match, financial wellness education, life insurance, and transit incentives. We also prioritize professional advancement, offering a robust catalog of online learning opportunities and workshops focused on leadership development, professional growth, and skills-based training.
- Wellbeing: Employees have access to generous paid time off, including paid holiday breaks and birthday PTO to promote work-life balance and wellness. We also offer an Employee Assistance Program, Parental Leave, and a variety of perks and discounts to support your everyday life.
- Hybrid work: We prioritize a balance of in-person collaboration and flexible remote productivity with our hybrid work policy. This allows our global teams to thrive and have opportunities to work together in our Convene cities, as roles allow.
- Diversity & inclusion: At Convene, we are committed to becoming 1% better every day, which includes a strong and ongoing focus on diversity, equity, and inclusion (DE&I). We strive to create an environment where everyone feels valued and empowered to be their true selves. This commitment is reflected in our organizational practices and our approach to work. With the support of our leadership team and Employee Resource Groups (ERGs), we collaborate and seek out input in order to foster a diverse and inclusive environment.
- Community engagement: Enabling those who want to give back or grow, we offer an annual application-based paid sabbatical program to those who want to invest in their communities.
Company HQ
Midtown South, New York, NY
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