Operations Director of Digital Marketing, ServiceNow

Digital Acquisition Strategy & Ops

$173.1-302.9k

+ Variable/incentive compensation

Expert level
Remote in Canada, US
San Francisco Bay Area
ServiceNow

Cloud-based digital workflows for enterprises

Be an early applicant

ServiceNow

Cloud-based digital workflows for enterprises

1001+ employees

B2BEnterpriseInternal toolsProductivitySaaSCloud Computing

Be an early applicant

$173.1-302.9k

+ Variable/incentive compensation

Expert level
Remote in Canada, US
San Francisco Bay Area

1001+ employees

B2BEnterpriseInternal toolsProductivitySaaSCloud Computing

Company mission

To transform IT to revolutionise the enterprise.

Role

Who you are

  • Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred)
  • 5+ years in years of experience in Digital Marketing, with a focus on strategic planning, operations, or project management. 12+ years overall experience
  • Strong understanding of Digital Marketing concepts, platforms, and technologies
  • Prior experience as a Chief of Staff in or / Ops experience is essential
  • Prior experience across tech or consulting is a plus
  • Proven track record of driving operational efficiency and process improvement within a marketing organization
  • Excellent project management skills, with the ability to lead cross-functional teams and manage multiple initiatives simultaneously
  • Exceptional communication and interpersonal skills, with the ability to build effective relationships and influence stakeholders at all levels
  • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making
  • Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities

What the job involves

  • This position will report to the Senior Director of Digital Scaled Marketing
  • In this critical role, you will work closely with the VP of Digital Marketing to provide strategic support, facilitate communication and collaboration, drive operational efficiency, and ensure the successful execution of key initiatives within the digital marketing organization
  • You will be an essential partner to the VP and their leadership team, playing a pivotal role in enabling the achievement of departmental goals and driving the overall success of ServiceNow's digital marketing efforts
  • Strategic Partnership: Collaborate closely with the VP of Digital Marketing Strategy and Operations and their leadership team, to understand the vision, objectives, and priorities of the department
  • Provide strategic advice, recommendations, and insights to inform decision-making and drive organizational success
  • Operational Excellence: Develop and implement operational processes, systems, and frameworks to streamline workflows, improve efficiency, and enhance the overall effectiveness of the Digital Marketing organization
  • Identify areas for process optimization and drive initiatives to achieve operational excellence. Will own top-line management of budget and people strategy
  • Rhythm of Business: Run QBRs, All Hands, Leadership Meetings, Offsites, and Workshops, in addition to driving special projects and global alignment
  • Cross-functional Collaboration: Foster effective collaboration and communication between the digital marketing team and other departments within and external to Marketing at ServiceNow
  • Coordinate cross-functional projects, initiatives, and meetings to ensure alignment and successful execution of strategic objectives
  • Performance Tracking and Reporting: Coordinate timely delivery of reporting (e.g., QBRs) and provide quality control with context to assure global alignment and readiness for executive-level audiences
  • Project Management: Lead and oversee key projects and initiatives within the Digital Marketing organization. Define project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution
  • Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, including senior executives, cross-functional teams, vendors, and partners
  • Represent the VP of Digital Marketing in meetings, conferences, and other relevant forums as required

Our take

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.

Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.

The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.

The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

Some candidates hear
back within 2 weeks

16% employee growth in 12 months

Company

Funding (last 2 of 6 rounds)

Mar 2012

$11m

GROWTH EQUITY VC

Feb 2012

$17.9m

GROWTH EQUITY VC

Total funding: $83.8m

Company benefits

  • Commuter benefits
  • Annual learning stipends
  • Work from home opportunities
  • Generous family leave
  • Matched donations
  • Flexible PTO
  • 401(k) matching
  • Paid volunteer time

Company values

  • Win as a team
  • Innovate and execute
  • Stay hungry and humble
  • Deliver customer success

Company HQ

Santa Clara, CA

Leadership

Fred Luddy

(Chairman Of The Board)

Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.

Salary benchmarks

We don't have enough data yet to provide salary benchmarks for this role.

Submit your salary to help other candidates with crowdsourced salary estimates.

Diversity, Equity & Inclusion at ServiceNow

  • Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
  • Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
  • Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.

Share this job

View 109 more jobs at ServiceNow