Social & Creative Content Manager, Diageo
Irish Brand Homes
+ Annual bonus (performance based) and share options
Office located in Guinness Storehouse, Dublin, Ireland
Alcoholic beverage company
Be an early applicant
Alcoholic beverage company
1001+ employees
Be an early applicant
+ Annual bonus (performance based) and share options
Office located in Guinness Storehouse, Dublin, Ireland
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- 5+ years in social media strategy and creative leadership, ideally within hospitality, digital agency or similar industries
- Proven track record delivering high-impact campaigns across Meta, YouTube and emerging platforms
- Hands-on content production experience and ability to brief and manage creative and digital agencies
- Excellent storytelling, copywriting, and visual communication skills
- Collaborative approach, able to influence stakeholders and inspire teams
What the job involves
- As Social & Creative Content Manager for Irish Brand Homes, you’ll define how our iconic destinations — the Guinness Storehouse, Open Gate Brewery, Roe & Co Distillery, and Smithwick’s Experience Kilkenny — show up digitally and creatively across social and content platforms. Acting as our social and content manager, you’ll bring platform-first, culturally relevant ideas to life, creating content that stops scrollers, builds talkability, and strengthens a global community of advocates
- This is a chance to blend cultural insight, creativity, and commercial focus — and to push some of the world’s most iconic locations in the heart of Dublin and Kilkenny across the globe. You’ll shape the full content journey for Irish Brand Homes — spanning community, visitor experience, retail, and archive — ensuring every story is distinct, connected, and commercially impactful. You’ll own our social-first strategy, and push boundaries for Irish Brand Homes
- Lead social-first creative strategy — Set the vision for how Guinness shows up across platforms, always distinct, always relevant
- Capture Attention and get people talking — Oversee UGC-style content, video, photography, static posts and copy that audiences can’t scroll past. All with an entertainment and platform first approach
- Build advocacy & community — Activate campaigns that spark conversation, grow shareability, and bring joy of our Irish Brand Homes and the events we deliver all year round to life
- Measure, test & optimise — Use insights to raise the creative bar, experimenting with new formats, platforms, and storytelling techniques
- Champion creativity — Be the voice of bold ideas, inspiring colleagues and agencies to go further
- Partner with the Digital Performance Manager to ensure creativity fuels growth and reaches new audiences and creates engagement from existing ones
- Collaborate with the Brand team, Digital Product Manager, Channel Lead, and agency partners to build a joined-up creative ecosystem
- Work with Visitor Experience, Retail, Events, and Global Guinness Brand Teams to deliver integrated platform first storytelling
- Inspire and upskill colleagues by embedding best-in-class social and creative practices across the organisation
- Commercially minded, able to link creativity with growth
Application process
- End Date: September 29, 2025
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.9m
GRANT
Total funding: $8.9m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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