Senior Director of Industry Marketing, OpenText

Salary not provided

Expert level

Austin

Denver

Los Angeles

San Francisco Bay Area

Office located in Austin, TX or Menlo Park, CA or Pasadena, CA or Broomfield, CO

Information management for enterprises

Be an early applicant

Information management for enterprises

1001+ employees

B2BArtificial IntelligenceEnterpriseBig dataContentMachine LearningSaaS

Be an early applicant

Salary not provided

Expert level

Austin

Denver

Los Angeles

San Francisco Bay Area

Office located in Austin, TX or Menlo Park, CA or Pasadena, CA or Broomfield, CO

1001+ employees

B2BArtificial IntelligenceEnterpriseBig dataContentMachine LearningSaaS

Company mission

To enable intelligent and connected enterprises by managing, leveraging, securing and gaining insight into enterprise information, on-premises or in the cloud.

Job

Company

Role

Who you are

Experience: 12+ years of B2B enterprise marketing, with at least 5 years in a senior industry marketing or vertical strategy leadership role
Vertical Knowledge: Expertise in one or more OpenText-relevant industries (e.g., Financial Services, Government, Manufacturing, or Healthcare)
Leadership: Proven ability to lead and inspire cross-functional teams in a fast-paced, matrixed environment
Strategic Thinking: Demonstrated success in building data-informed, industry-aligned marketing strategies that drive revenue growth and market leadership
Go-to-Market Expertise: Deep understanding of solution marketing, buying cycles, sales enablement, and customer journey mapping
Communication: Strong storyteller and communicator with executive presence and the ability to simplify the complex
Collaboration: Adept at building relationships with sales, product, analyst relations, and partner marketing teams
Education: Bachelor’s degree in marketing, business, or related field required; MBA or advanced degree preferred

What the job involves

As the Senior Director, Industry Marketing, you will lead the strategy and execution of OpenText’s go-to-market initiatives across key verticals—ensuring our messaging, campaigns, and content resonate with the unique needs of industry-specific buyers and decision-makers
Reporting to the SVP, Product Marketing, you will drive vertical marketing alignment across product marketing, field teams, and marketing teams to deliver compelling narratives and measurable pipeline impact
You will lead a team of high-performing industry strategists and marketers to position OpenText as a trusted digital transformation partner in sectors such as Financial Services, Public Sector, Healthcare, Manufacturing, Retail and Energy and Utilities
Your mission is to elevate OpenText’s voice within industries, increase relevance and differentiation, and create value-based storytelling that accelerates market momentum
Industry Marketing Strategy: Define and lead the development of the global industry marketing strategy across priority verticals. Align with corporate, GTM, product, and revenue objectives to ensure consistent and effective execution
Team Leadership-Lead and experienced team of industry strategists and marketers, ensuring vertical expertise, cross-functional collaboration, and performance excellence
Campaign & Content Development- Partner with product marketing, content strategists, and digital teams to create high-impact, assets, including messaging frameworks, vertical campaign assets, use-case content, and customer success stories
Thought Leadership & Industry POV-Establish a strong industry-specific narrative by contributing to executive communications, keynotes, webinars, analyst briefings, and customer-facing content that positions OpenText as a category leader
Sales Enablement & Field Activation-Deliver industry-specific tools, playbooks, and messaging to support field marketing, sales, and partner teams. Develop resources that enhance deal velocity and expand strategic engagement
Strategic Account Support- Partner with our strategic account team to align relevant industry resources that can support vertically aligned go to market activities and customer engagements
Customer Journey & Persona Mapping-Work with Content Strategy team to align marketing with buying cycles, pain points, and personas across industries. Tailor programs to meet the needs of technical buyers,business leaders, and influencers
Market Intelligence & Insights-Monitor market trends, competitive landscape, and customer challenges. Feed insights into campaign development, messaging evolution, and product roadmap influence

Our take

Founded back in 1991, OpenText offers software applications that manage content or unstructured data for enterprises such as large companies, government agencies or professional service firms.

The company has continuously built out its product suite over the years, keeping pace with the changing market. For example, in 2023 it launched OpenText Aviator, a generative AI platform for business networks and IT operations.

As a recognised market leader, this 25+ year old company shows no signs of slowing down. As well as internal development, it also adds to its value through acquisitions, such as that of MicroFocus in 2023.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

21% employee growth in 12 months

Glassdoor (3.5)

Trustpilot (2.9)

Company

Company benefits

Education assistance
Wellness/fitness reimbursement
Time off to volunteer

Company HQ

Waterloo, ON

Leadership

Mark J. Barrenechea

(CEO & CTO)

Previously served as CEO and President of SGI and Rackable Systems, CTO for Computer Associates and Senior Vice President of Applications Development for Oracle.

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