Creative, Charlotte Tilbury
Paid Social
Makeup, skin care & beauty collection
Job no longer available
Makeup, skin care & beauty collection
1001+ employees
Job no longer available
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- Experience within the performance marketing space - either in an agency or in a brand
- Ability to effectively collaborate with cross-functional teams, including data analysts, designers, and marketing leads
- Experience in reporting and measurement, interpreting results, and applying insights to campaigns
- Innovative thinker with a creative drive
- Self-motivated, action-oriented, and ambitious with a positive "can-do" attitude
- Strong analytical skills and experience in using analytics tools for campaign optimisation
- Keen interest in skincare, beauty/fashion, and an avid follower of relevant news with aproven ability to stay ahead of industry trends and translate them into actionable strategies
- Excellent communication skills, both written and verbal, for effective collaboration and presentation of creative concepts
- Familiarity with influencer marketing and leveraging influencer content for paid social campaigns
- Experience in A/B testing and continuous optimisation strategies
What the job involves
- We are searching for a talented Paid Social Creative Strategist to make a significant impact within our market-leading organistation
- In this role you'll take the lead in re-imagining our global always-on paid social campaigns, with a specific focus on Meta and TikTok, aligning them with platform best practices
- Creatively lead and own end-to-end, ideas for always-on paid social campaigns, ensuring fresh ideas, brand consistency and skilfull writting to drive increased sales, brand awareness & improve overall brand equity, utilising a proficiency with Meta and TikTok ad platform, as well as Google Analytics
- Identify new creative executional approaches that will drive impact across all stages of the funnel
- Lead ideation, build storyboards, build visual mock-ups and drive the the content concepting process
- Collaborate with an editor to realise the storyboards and optimise multiple different assets and iterations
- Own the capture and creation of new content to build the asset library,collaborating with other departments involved in content creation (digital team, creative agency, social team)
- Source existing content (influencer, product, social) if required for creative approach
- Lead communication with influencer team to actively manage negotiation with influencers (where relevant to campaign)
- Partner with the digital team on testing plans and measurement in order to optimise campaigns
- Deliver against KPIs for each campaign
- Act as a key partner to the Global Marketing leads who will brief the campaigns and the Digital team responsible for executing the plans
- Establish authority on creative best practices and thought leadership within the paid social space. Stay updated on trends, identifying new formats, channels, and effective communication methods for new and existing audiences
- Reporting into Head of Creative, 360 Campaigns Creative Agency
- Dotted line into Director Performance Marketing
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
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