Director of Marketing, Spryker Systems
Commerce technology platform for global enterprises
Be an early applicant
Commerce technology platform for global enterprises
201-500 employees
Be an early applicant
201-500 employees
Company mission
To enable companies to create winning transactional business models in B2B, Enterprise Marketplaces, Unified Commerce and B2C.
Role
Who you are
- 8-12 years of experience in B2B enterprise marketing within SaaS, commerce, or technology environments
- Proven track record in demand generation, account-based marketing, and product marketing targeting enterprise audiences
- Exceptional storytelling and creative skills - the ability to craft clear, differentiated narratives from complex technology
- Deep analytical mindset with fluency in marketing metrics (CAC, ROI, pipeline contribution, payback)
- Experience working with partner ecosystems and hyperscaler GTM programs
- Strong leadership and collaboration abilities - capable of building high-performing teams in fast-paced, scaling environments
- Comfortable operating strategically and hands-on; equally adept at vision-setting and execution
- Native English speaker, preferably with fluent German communication skills
What the job involves
- Reporting to Florian Speckbacher, EVP Go-to-Market, you will lead Spryker’s global marketing function - building a lean, high-impact team focused on B2B enterprise demand generation, product marketing, and commercial enablement
- This is a 50% strategic / 50% hands-on role, ideal for a marketing leader who thrives at the intersection of creativity, data, and execution
- You’ll be responsible for repositioning Spryker in the enterprise commerce ecosystem, developing bold narratives, and driving measurable pipeline growth through integrated campaigns, partner marketing, and account-based strategies
- Define and Execute Strategy: You'll build and lead Spryker’s marketing strategy in collaboration with the EVP Go-to-Market and executive leadership
- Lead and Inspire: Manage and scale a high-performing team across Demand Generation, Product Marketing, and Partner Marketing
- Drive Pipeline Growth: Develop data-driven ABM and digital marketing programs that convert target accounts into qualified pipeline and measurable revenue
- Shape the Narrative: Rebuild Spryker’s product and brand messaging, turning complex technology into simple, compelling stories that resonate with IT, business, and executive audiences
- Build Go-to-Market Partnerships: Develop and execute joint programs with hyperscalers and ecosystem partners, supporting co-marketing and resale motions
- Own Brand and Creative Direction: Oversee brand consistency and creative excellence across all campaigns, managing external agencies and freelancers to deliver impactful, differentiated marketing
- Foster Alignment and Accountability: Work closely with Sales, SDR, Product, and RevOps teams to ensure marketing directly contributes to pipeline creation, conversion, and revenue outcomes
- You'll have full ownership of Spryker’s marketing strategy, positioning, and execution
- The opportunity to build and scale a modern, data-driven, and creative B2B marketing organization
- Close collaboration with Spryker’s EVP Go-to-Market, CEO, and leadership team, with visibility to the board and investors
- A clear growth path toward a Chief Marketing Officer role as Spryker continues to expand globally
- Full ownership of Spryker’s marketing strategy, positioning, and execution
- Opportunity to build and scale a modern, data-driven, and creative B2B marketing organization
- The chance to define the marketing story behind one of Europe’s most innovative commerce technology companies
Our take
In the current era of digital transformation, and with the rapidly shifting landscape, the need for larger businesses to stay ahead of competitive and well-funded startups is increasingly crucial. Spryker is a modular cloud platform-as-a-service helping companies build experiences for the marketplace, B2B, and B2C commerce. The aim is to help larger businesses benefit from the same flexibility and rapid-testing capabilities that smaller, more agile companies can take advantage of.
Spryker offers upwards of 900 API-based modules to help larger businesses keep up with their smaller counterparts. The market demand for its services is on the rise, enabling the company to secure a good roster of top clientele such as ALDI and Toyota. That said, the profiles of Spryker competitors such as German Commercetools and US-based Shogun have also significantly increased.
Despite this competition, Spryker has expanded into the US market, adding new capabilities like the "Composable Value Services" tools and integrating Stripe into its platform to enhance financial processes. Along with appointing a new Global Chief Revenue Officer. These strategic moves align with this goal to capture a significant share of the global eCommerce software market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2020
$130m
SERIES C
Feb 2018
$22m
SERIES A
Total funding: $156.1m
Company HQ
Moabit, Berlin, Germany
Leadership
Boris Lokschin
(CEO)Previously an Executive Consultant at CGI. Went on to become an Executive Business Manager at SYMMETRICS.
Salary benchmarks
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