Social Editorial Manager, Strava
$95-105k
3 days a week in office
Social network for tracking run & cycle routes
Job no longer available
Social network for tracking run & cycle routes
501-1000 employees
Job no longer available
$95-105k
3 days a week in office
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- Have 4–5 years of experience writing for brands on social, with a proven ability to adapt tone across platforms
- You are a highly organized self-starter with excellent writing, editing and communication skills
- You have experience writing compelling consumer copy to tight deadlines
- You’re knowledgeable of SEO and content optimization strategies that can be applied across a variety of different content streams
- Have the ability to analyze data and use relevant insights to inform editorial decision-making
- You have experience in community management on platforms such as Reddit, Discord, etc
- Required: Demonstrated familiarity with Strava, either as a user or through close engagement with the athlete community, particularly in endurance sports like cycling or similar disciplines. This experience should inform your understanding of our product, user needs, and community values. Writing samples will also be required along with your application
- A strong grasp of community voice and tone. You excel at writing in a style that feels authentic, casual, and engaging. Whether it’s first-person storytelling or speaking directly to the audience, your words sound like they belong in the conversation, not outside of it
- Fresh, channel-native thinking. You bring bold, exciting ideas to the table, not just for the sake of novelty, but with a clear understanding of what works best for each platform. You’re fluent in the nuances of social, editorial, and digital formats, and you tailor your approach accordingly
- Curiosity that drives innovation. You seek to understand emerging channels and cultural shifts, staying one step ahead of where the attention is going. You don’t wait to be told, you explore, test, and adapt
- Comfort in cross-functional collaboration. You’re at ease working with different teams across the organization. You navigate varied perspectives with clarity and empathy, and you know how to get things done without losing sight of the shared goal
- A finger on the pulse of internet culture. You’re not just watching trends, you’re living them. You know which moments are worth jumping into, which ones to let pass, and how to make something feel timely without being try-hard
- A bias toward boldness and experimentation. You’re energized by the opportunity to try something new, go big, and have fun doing it. You embrace failure as part of the creative process and encourage others to do the same
What the job involves
- As Strava empowers over 150 million athletes globally, we're seeking a Social Editorial Manager to support our goals of increasing brand awareness
- You’ll work to craft and manage our Brand narrative and voice across community-centric channels, such as the Strava Club, Reddit, and YouTube. As an expert in writing clear and concise copy, you will articulate the value and benefits of Strava to both current and prospective users
- As a member of our Brand Marketing team, you will help infuse our brand into cultural spaces while growing brand awareness with a cross-functional team of Partnerships, Comms, and Product Marketing
- You’ll bring a sharp editorial voice, strong visual judgment, and a deep understanding of Strava culture to build brand affinity and spotlight our product
- We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office—roughly three days per week
- Write, edit, and publish daily content for Strava’s community channels that is clear, compelling, culturally relevant, and always athlete-first
- Develop and maintain a consistent voice and tone that reflects Strava’s brand while centering our athlete community
- Maintain an editorial calendar for community channels and plan around product launches, cross-functional campaigns, and seasonal moments
- Collaborate with other teams (Brand, Communications, Product Marketing, Support) to write content that informs, educates, and builds trust in our brand
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service, and also partners with local councils and urban planners who purchase its journey data to map out cities and develop safer cycle paths.
With over 125 million athletes and growing, Strava's popularity is clear. Over the years, it has released new features such as an AI-enabled leaderboard, as well as partnering with Oura to make its software available through Oura's wearables. It has also secured impressive funding and a valuation over $2 billion, and is now pursuing an IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Michael Martin
(CEO & Board Member)Previously GM/VP at YouTube, GM/VP (Greater China Marketplace) at Nike, SVP (Product & Engineering) at NBCUniversal Media and VP (Engineering) at Disney ABC Television Group.
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