Head of Editorial, Amazon
Zappos
$102.2-178.1k
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
$102.2-178.1k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- 8+ years working in a digital retail or media organization
- Bachelor's degree in journalism, communications, English, or a related field; advanced degree preferred
Desirable
- Proven track record of building, managing, and developing high-performing editorial teams
- Excellent writing, editing, and storytelling skills with a strong command of grammar, style, and tone
- Proficient in data analysis and using metrics to inform content strategy and decision-making
- Strategic mindset with the ability to translate business objectives into compelling editorial experiences
- Demonstrated cross-functional collaboration skills and the ability to work effectively with diverse stakeholders
- Strong project management and organizational skills with the ability to juggle multiple priorities
What the job involves
- The Head of Editorial is responsible for leading and managing the editorial team to ensure the consistent delivery of high-quality, engaging content across the company’s marketing channels
- This includes developing & integrating the Zappos brand messaging calendar into daily marketing, as well as strategizing and executing the org’s key content initiatives (Tier 1 campaigns)
- The Head of Editorial will work closely with cross-functional teams including marketing, creative & buying to align content with the overall business and brand strategy
- Develop and implement the editorial vision, strategy, and content roadmap to support the company's broader business objectives
- Own the strategy, briefing & execution of Zappos’ Tier 1 campaign initiatives
- Lead, manage, and mentor a team of writers to ensure efficient, effective content production
- Develop & maintain a brand voice & copy best practices guide
- Oversee the editorial review and approval process to maintain brand voice, quality standards, and editorial integrity
- Collaborate with marketing, buying, and other teams to ensure content aligns with user/customer needs and business goals
- Monitor content performance metrics and leverage data-driven insights to continuously optimize the editorial strategy
- Stay up-to-date on industry trends, best practices, and emerging technologies to identify new opportunities for content innovation
- Represent the editorial function and serve as a subject matter expert
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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