Director of Demand Generation, Limble CMMS
$160-190k
OTE
+ Stock options
Computerized maintenance management software
Open for applications
Computerized maintenance management software
201-500 employees
Open for applications
$160-190k
OTE
+ Stock options
201-500 employees
Company mission
To empower the maintenance professionals who keep our world running.
Role
Who you are
- The ideal candidate is a highly motivated self-starter who can balance setting a strategic vision and executing at a high quality and pace
- You have a strong bias towards action and an ability to ruthlessly prioritize
- You’re obsessed with data and focus on trackability, measurement, and ROI
- You should have strong experience executing and delivering successful lead generation programs in a SaaS-based company and extra points if you’ve worked in a technology company serving maintenance professionals
- You are a high-energy and results-oriented collaborator who can work closely with leaders across the organization to identify challenges and develop solutions to achieve success quickly
- 8+ years of experience in B2B marketing
- 5+ years of experience in the SaaS industry
- Strong proficiency in digital marketing tools (current tech stack includes Hubspot, Semrush, Google Analytics, Google Search Console, Airtable, Wordpress, Outreach and more)
- Track record of successfully leading and developing teams
What the job involves
- We’re looking for a Director of Demand Generation to join and lead our demand generation team
- You'll oversee all aspects and channels, including SEO, SEM, content marketing, conversion rate optimization, and events
- You will create pipeline growth and optimize Limble’s marketing funnel performance
- Develop and execute a comprehensive, multi-channel demand generation strategy that aligns with company revenue targets and delivers qualified pipeline
- Build, mentor, and lead a high-performing demand generation team, establishing a culture of ownership, creativity, and high quality execution
- Establish clear KPIs, reporting frameworks, and attribution models to measure program effectiveness and communicate impact to executive leadership
- Manage campaign budgets effectively, optimizing spend allocation based on performance data to maximize ROI across channels
- Orchestrate integrated campaigns across digital advertising, content marketing, email, social media, webinars, and events to engage target accounts and personas
- Drive tight alignment with sales through collaborative planning, regular communication channels, and shared pipeline responsibility with the XDR team
- Design and implement account-based marketing strategies that complement broader demand efforts to penetrate strategic accounts
- Continuously analyze market trends, competitor activities, and campaign performance to refine targeting, messaging, and channel strategy for maximum impact
- Forge strong communications with sales and customer success teams, and support lead flow service level agreements (SLAs) between marketing and sales
- Be an active member of the Marketing leadership team at Limble, helping evaluate and make explicit strategic tradeoffs for the business across all markets and functions
Our take
Advancements in IoT technologies offer exciting opportunities for organizations and individuals, enabling effortless monitoring and insights into the functionality, location, and performance of belongings. However, a significant number of physical assets and environments remain unconnected.
Enter Limble CMMS, developer of a specialized platform for monitoring and managing non-smart, unconnected physical assets. Its computerized maintenance management software allows organizations to track, manage, schedule, and report maintenance activities. This enables users to optimize asset performance, productivity and cost savings.
With customers like McDonald's, Nike, Pepsi, and DHL Global Forwarding, Limble has experienced great success already. Closing an impressive funding round in 2023, it is focused on expanding its product portfolio, enhancing its user interface, and accelerating its go-to-market strategy.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2024
$20.4m
LATE VC
Jun 2023
$58m
SERIES B
Total funding: $113m
Company benefits
- Stock options
- Remote working
- Unlimited PTO
- Paid parental leave
- Health, Dental, Vision, and Life insurance
- HSA with company contribution match
- 401k with company contribution match
- Growth opportunities
Company HQ
Lehi, UT
Leadership
Bryan Christiansen
(CEO)Self-taught full-stack developer experienced in marketing and entrepreneurship.
Miguel Ramos
(Advisor)Previously worked as an R&D Engineer at CR Bard and Merit Medical Systems. Also Founded Interact3D where they served as the President and CEO.
Patricia Sagastume
(VP of Finance)Previously served as the CFO at Katana Rx, EscrowTech International, and Gold Elite Apparel.
Jeff Babb
(VP of Engineering)Previously worked as a Systems Administrator/IT Manager at EscrowTech International.
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