Marketing Lead, Stripe
Bridge
$185-277.6k
More information about location
A financial infrastructure platform for businesses
Be an early applicant
A financial infrastructure platform for businesses
1001+ employees
Be an early applicant
$185-277.6k
More information about location
1001+ employees
Company mission
To increase the GDP of the internet
Role
Who you are
- We're looking for a driven and results-oriented full-stack B2B marketer with proven experience building demand with enterprises and other companies to join Bridge on its mission to simplify global money movement through stablecoins
- 8+ years of relevant B2B marketing experience developing and executing B2B technology marketing strategies, including managing the business to a demand funnel across multiple countries, customer segments, and products
- Ability to be agile and thrive in a fast-paced and dynamic environment
- Proven track record of running successful marketing campaigns that build brand awareness, educate prospects and users and drive demand
- Strong understanding of enterprise demand best practices, including digital marketing, demand generation campaigns, sales prospecting programs, virtual and in-person field events, and third-party tradeshows and conferences
- Action-oriented and comfortable moving forward without clear guidelines or instructions
- Team management experience is preferred but not required. This role will be in individual contributor at first, but the ideal candidate will be able to build a team over time
- Excellent writing and communication skills with the ability to simplify complex topics for diverse audiences
- Proficiency in marketing automation tools and CRM systems
- Strong analytical skills and a data-driven mindset for decision-making
- Strong cross-functional relationship builder at all levels of an organization
What the job involves
- As Bridge’s first marketing hire, you'll be responsible for developing and executing the global marketing strategy for Bridge, with a focus on building awareness of Bridge’s stablecoin-based global money movement solutions, and growing demand for these solutions with both prospects and existing users
- You will also act as the liaison between the Bridge marketing team and parent company Stripe’s brand and demand marketing teams, ensuring Bridge leverages Stripe’s global reach to maximize the adoption of Bridge’s solutions
- Marketing Strategy: Build and execute a marketing strategy in partnership with Bridge product, product marketing, and sales leadership
- Partner with Bridge product, product marketing, and GTM leadership to better understand the market, user needs, and priority products and messaging, and then build plans to bring those products to market
- Brand Management: Work closely with Bridge and Stripe leadership to ensure consistent and compelling brand messaging around Bridge across all platforms
- Demand Generation: Define and execute full funnel regional marketing plans including digital marketing, demand generation campaigns, sales prospecting programs, virtual and in-person field events, and third party tradeshows and conferences
- Partner with product marketing and comms to develop high-quality content, including blog posts, whitepapers, and other collateral that supports these initiatives
- Grow Reach via Stripe: Engage with Stripe demand marketing leadership to build Bridge into Stripe campaigns, events, and marketing programs to maximize understanding of Bridge’s value proposition among Stripe’s prospects and existing user base
- Partner with Stripe’s marketing and SDR teams to ensure efficient demand capture and effective demand handoff to Sales
- Build the Marketing System: Partner with systems teams to identify and install the right-sized Marketing automation systems and tech stack
- Optimize for immediate marketing needs while also planning for the long term
- Work with the Stripe Marketing Systems team to identify what existing Stripe systems can be leveraged
- Performance Tracking & Reporting: Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts
- Create and implement comprehensive marketing strategies that effectively promote Bridge's product offerings, ensuring alignment with business goals and target audience needs
- Work closely with product, engineering, sales, and design teams to facilitate product development and align marketing efforts with product launches and updates
- Conduct thorough market research and analyze user feedback to identify trends, inform product positioning, and enhance the overall user experience
- Develop compelling marketing materials, including digital content, presentations, and case studies, to effectively communicate product features and benefits to various stakeholders and customers
- Establish performance metrics for marketing campaigns, track results, and leverage insights to optimize future strategies and ensure maximum impact on user acquisition and retention
Our take
Stripe, nowadays a FinTech giant, spent the first few years since its founding building up its payments business, which primarily consisted of providing an API to eCommerce businesses so that they could easily integrate a payments option in their apps or websites, where before there was none.
More recently, Stripe has started to accelerate its growth with a significantly larger range of financial services including cash advances and credit cards. They also plan to build incorporation services, fraud protection, and more, diversifying its revenue away from payments and differentiating itself from its competitors.
To further expand its position, the company is looking to triple its presence in Ireland, and extend its services to countries with vast customer potential, including Brazil and India. Its latest venture, coming atop significant new funds, is to partner with OpenAI, the company behind ChatGPT - a win-win collaboration that will monetize OpenAI’s flagship products and at the same time enhance Stripe with GPT-4, as it moves forwards with intentions to "build the payments foundation for tomorrow's AI economy."
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Mar 2023
$6.5bn
GROWTH EQUITY VC
Mar 2021
$600m
SERIES H
Total funding: $8.7bn
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- Comprehensive mental, physical and medical health plans
- Fertility benefits and parental leave
Company values
- Built for builders - The best reason to work at Stripe is that you will have colleagues who support and challenge you to do the best work of your career. We combine a big-picture mindset with obsessive attention to the details, down to the last pixel, API parameter, and word.
- An environment of growth - We care about results more than CVs. We value managers who remain experts while developing talent and designing successful orgs. You can also have a big impact and advance far without managing anyone. We want you to take what you’ve been hired to do, and show us how it’s done – you might create something we never would have imagined. We have had account managers start a publishing arm, interns who have run business units, and hackathon participants who have built company-defining products.
- Fast-paced, detail oriented - We balance innovation with scrupulous attention to every bit and byte involved in the movement of money – because we can’t do our job well unless we do both. When we started, we emailed every API error to everyone at the company. Now, we have more than 250 million API requests a day – and we still care about each one.
- Voraciously curious - We wish there was a book that described what we need to do next (we’d even publish it), but since there isn’t, we all have to write it together. You will need to find answers to questions you’ve never been asked before. Sometimes, you will be the first person ever to contemplate a particular problem. We want people who devour books for fun and approach new challenges with eager curiosity.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Patrick Collison
(Content Strategist)Studied maths at MIT before founding Stripe. Also on the board of the Long Now Foundation.
John Collison
(President)Studied at Harvard but dropped out to found Stripe.
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