Marketing Manager, Outpost24
DACH region
Cyber security risk management
Be an early applicant
Cyber security risk management
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help customers automate cyber hygiene and tighten cyber exposure before their business can be disrupted.
Role
Who you are
- We are seeking a strategic implementer—someone who can think big picture but isn't afraid to get their hands dirty in the details
- You are a natural leader of projects and a bridge-builder between departments
- Experience: 5+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns
- Language Proficiency: Native or professional-level proficiency in German (written and verbal) and professional-level English
- Industry Background: Direct experience in B2B Tech/SaaS is required; a background in cybersecurity is a significant advantage
- Tech Stack: Advanced proficiency in HubSpot (or similar Marketing Automation) and Salesforce (CRM) for tracking, reporting, and lead management
- Analytical Depth: A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost)
- Leadership Qualities: Proactive, resilient, and capable of managing multiple high-priority projects simultaneously without losing sight of the goal
- If you are a high-energy marketer ready to step into a management-level role and own a territory, we want to hear from you
What the job involves
- Specops is seeking a high-performing Marketing Manager to join our team dedicated to the DACH (Germany, Austria, Switzerland) region
- In this role, you will transition from simple execution to full-scale campaign ownership
- Reporting to the Head of New Business Campaigns, you will be responsible for the strategic planning, project management, and end-to-end delivery of integrated marketing programs
- You are not just a contributor; you are the driver of the new business pipeline, ensuring our brand dominates the cybersecurity space in your respective territory
- You will own the full campaign lifecycle, moving beyond administrative tasks to lead the strategy and operational excellence required to hit aggressive pipeline goals
- Strategic Planning & Project Leadership:
- Campaign Ownership: Design and lead end-to-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market (NA or DACH)
- Project Management: Act as the primary project manager for regional initiatives, managing timelines, cross-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution
- Event Strategy: Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre-event promotion, and post-event follow-up
- Market Intelligence: Conduct deep market research to identify high-growth opportunities and competitive threats, adjusting regional tactics accordingly
- Execution & Demand Generation:
- Asset Management: Oversee the development of high-performing digital marketing assets and content syndication programs
- Sales Alignment: Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel
- Budget Ownership: Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory
- Analysis & Optimization:
- Performance Reporting: Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies
- Process Improvement: Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency
Our take
With cybercrime expected to cost the world economy over $9T in 2024, cybersecurity has never been more important. Outpost24 was founded in 2001 to help companies manage the growing threat of cyber criminals by assessing and testing an organisation's IT vulnerabilities and providing visibility of the assets at risk so that security holes can be closed before they are exploited by bad actors.
The cybersecurity sector is crowded, and Outpost24 faces intense competition from the likes of IBM and Cisco, not to mention a host of startups focusing on issues in the space. However, Outpost24 has managed to carve out a place for itself with a focus on security testing rather than becoming distracted by diversifying into other solutions. It is also the only company to offer full coverage across network, device, web, cloud data and user security in a single package. This approach has stood it in good stead for over 20 years and garnered it a client base of over 2,500 customers including HMV, BBC Worldwide and The Belgian National Lottery.
Outpost24 was acquired by Vitruvian Partners in 2022. With the injection of funding provided by its new parent company, Outpost24 is accelerating its product development and increasing its marketing efforts. While it is a significant business in the European and US markets, it is aiming to grow its market share and expand internationally in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$22.3m
GROWTH EQUITY VC
Total funding: $22.3m
Company HQ
Pottholmen, Karlskrona, Blekinge län
Leadership
Karl Thedeen
(CEO)Previously SVP, Head of Metro Business group at Infinera and CEO of Transmode.
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