Global Creative Business Director, Smartly.io
+ Equity grant
AI-powered advertising platform
Job no longer available
AI-powered advertising platform
501-1000 employees
Job no longer available
+ Equity grant
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- Proven experience (13+ years) in managing strategically driven teams, with a focus on navigating global accounts
- Experience in account strategy planning and packaging creative services for scalable adoption in global markets
- Expertise in digital advertising platforms and technologies,
- A clear understanding of integrating (AI) technology into creative support models for scaled adoption, creative efficiencies, and consistent creative delivery
- Excellent leadership, communication, and strategic planning skills, with a focus on cross-functional collaboration and client success
- Ability to manage multiple projects simultaneously, while optimizing processes and ensuring creative excellence
- Demonstrated experience working in matrix organisations
- Desired knowledge of SaaS creative technology solutions
What the job involves
- As we continue to expand our global footprint, we're looking for a Global Creative Business Director to drive existing and unlock new business by driving innovative solutions for our clients
- This position will be responsible for developing and nurturing creative solutions for our biggest clients. Partnering with the Creative Teams, Global Strategic Partners and the Customer Success teams, you will bring creativity and technology together to provide solutions for our clients
- This position requires close collaboration with key stakeholders – Customer Success, Sales and Creative Services – aligning on global strategies to uplevel, unlock and build strong partnerships across Smartly’s top global advertisers and customers
- Develop client business plans, moving beyond the day to day delivery to longer term business plans, in context of the overall client objectives and Smartly solutions
- Be the main point of contact for the client for Smartly creative solutions, bringing innovative answers to the client business challenges, ensuring the quality and clarity of the communications and bringing the right expertise from the business to solve client problems
- Lead creative discovery and relay critical information back to Creative Services regional directors to right-size briefs, scope creative retainers and align on broad creative strategic approach for long-tail impact
- Together with the creative services team and customer success teams, responsible for the management and handling of key Client briefs, projects and requests
- Present and pitch our services to clients; advocate and champion our creative solutions for clients
- Identify and deliver new business activities that augment and/or expand Smartly services
- Maintain regular dialog with Client’s creative leadership to maintain the strategic relationship
- Understand Client’s business model and business challenges
- Foster and grow customer relationships, serving as a trusted creative partner and helping clients achieve their business objectives through innovative creative services
- Stay up to date on industry trends, creative technologies, and best practices in digital advertising and creative automation
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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