GTM Engineer, Persona
$130-180k
Offers equity
Identity verification infrastructure solution
Open for applications
Identity verification infrastructure solution
501-1000 employees
Open for applications
$130-180k
Offers equity
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- 3–5 years of experience in Salesforce Administration, Revenue Operations, or GTM Systems roles at a high-growth SaaS or B2B company
- Deep knowledge of Salesforce, including object relationships, flows, validation rules, and automation
- Hands-on experience managing or integrating tools such as Outreach, Qualified.com, Clay, Dust, and Marketo
- Strong analytical and problem-solving skills; able to translate operational pain points into technical solutions
- Excellent communication and organizational skills, with the ability to work effectively cross-functionally
- A proactive, resourceful, and detail-oriented mindset — someone who takes ownership and thrives in a fast-paced environment
What the job involves
- We’re looking for a GTM Engineer to join our high-performing Revenue Operations team and support Persona’s next phase of growth
- You’ll partner closely with Sales, Marketing, Finance and Ops to ensure our GTM systems — from Salesforce to Outreach, Qualified.com, Clay, Dust and other tools — work seamlessly together
- This role blends technical expertise with process thinking and is a great fit for someone who enjoys both problem-solving and driving impact across multiple teams
- You’ll report directly to the Senior Director of Revenue Operations and collaborate closely with our two existing Salesforce Admins and the broader RevOps organization
- Serve as the technical owner for Salesforce and related GTM tools, ensuring data accuracy, system reliability, and scalability
- Design, build, and maintain integrations across systems such as Outreach, Qualified.com, Clay, Marketo, and other platforms
- Manage user access, permissions, and configurations to support evolving team needs
- Implement automation and process improvements to streamline Sales and Marketing workflows
- Evaluate and optimize our existing GTM tech stack to improve efficiency and reduce manual effort
- Document best practices and develop internal enablement materials to ensure teams are equipped to leverage tools effectively
- Partner with stakeholders to define requirements for new tools, integrations, or enhancements to support strategic initiatives
- Work closely with Sales, Marketing, Finance, and Ops to translate business needs into scalable systems and processes
- Collaborate with the Monetization team to ensure accurate data flow for reporting and forecasting
- Act as the technical liaison between RevOps and external vendors for implementation and support
- Monitor data quality across systems, troubleshoot sync issues, and ensure information flows correctly between tools
- Support reporting and dashboard initiatives by ensuring consistent data definitions and structures across platforms
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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