Graphic Designer, Aviron
+Bonus & Employee Stock Ownership Plan
1-2 days a week in office
Interactive, gamified rowing machine
Job no longer available
Interactive, gamified rowing machine
21-100 employees
Job no longer available
+Bonus & Employee Stock Ownership Plan
1-2 days a week in office
21-100 employees
Company mission
To use the psychology and design that video games utilize to make workouts habit-forming, confidence building, immersive and ultimately fun.
Role
Who you are
- To be successful in this role, you must have in-depth knowledge of design principles, styles and techniques with a focus on brand-building and conversion
- You should also have experience executing marketing projects from conception to production, including but not limited to e-commerce, websites and landing pages, social assets, print and product packaging
- College or University education within the Creative field or equivalent
- 3+ years experience in a graphic designer role
- Experience in a high-volume environment or advertising agency
- Strong portfolio with recent work
- Excellent communication skills
- Ability to meet deadlines and collaborate with team members
- High-level of proficiency in Adobe Suite (Premiere, After Effects, Photoshop, Illustrator, Acrobat), Figma, Google Suite, Vimeo and Frame.io
- Organized and self-motivated with strong problem-solving skills
- Experience working with Growth Marketing team
- Experience working in an e-commerce environment with a strong focus on conversion
- A keen eye for visual details
- Aesthetic skills
- Strong proofreader with a good grasp of grammar and punctuation
- Video editing an asset
What the job involves
- As our Intermediate Graphic Designer, you will be responsible for creating and delivering kick-ass creative that addresses our marketing needs and builds the Aviron brand, putting us one step further in our mission towards (connected fitness) world domination
- Your mission, if you choose to accept it, is to ensure the design team promotes the Aviron brand and vision through original and impactful creative over a variety of media
- Create and execute fresh designs, using various software programs, from conception to delivery for various channels (digital, print, web, display, sales etc.)
- Work with Content Writer and ACD to ensure creative assets and layouts are visually appealing and on-brand
- Participate in Creative Sprints alongside Growth team to produce impactful concepts for paid performance channels like Meta, CTV and Web
- Comply with industry best-practices, design & social trends, tools and techniques that help drive engagement
- Review peer work to ensure high-quality and brand consistency
- Liaise with marketing and external teams to ensure deadlines are met
- Review performance data from Senior Performance Manager to help optimize assets, increasing reach, potential for hit rate success and ultimately lower CAC
- Assist in the creation of Customer and Non-Customer email campaigns for Marketing and Product teams
- Update and maintain internal databases for design, photography, and video assets
- Participate in weekly creative brainstorm sessions, presenting new ideas, reviewing rough drafts and actively participating in discussion
- Support ACD on developing a cohesive visual identity that accurately reflects our brand personality
- Examine existing processes, identify flaws, and create solutions that improve design capabilities
Our take
The fitness industry is worth billions, and at-home fitness represents a growing portion of this lucrative market. With the growing popularity of at-home machines, Aviron delivers its take on connected workouts with an interactive, gamified rowing machine.
Staying motivated is key to building a workout habit, but many individuals struggle with this aspect when they are exercising at home. Aviron combats this with a multitude of interactive experiences from coaching sessions to streaming options, single-player games and peer to peer challenge modes. Created by game developers, it focuses on making and keeping the workout exciting through its multi layered fun-creating features.
With the huge growth in the industry and good funding at its back, Aviron has been expanding to meet at-home fitness demands, whilst competing with the likes of Peloton. It hopes that its unique, game-central approach will help it stand out in the market, as it looks to expand its already large range of entertainment features.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2022
$18.5m
EARLY VC
Aug 2021
$4.5m
EARLY VC
Total funding: $23.2m
Company benefits
- Health benefits
- Top of the line equipment
- Remote work
- Education allowance
Company HQ
Golden Mile, Toronto, ON
Leadership
Andy Hoang
(CEO)Spent 5 years at i3 International, in positions such as National and Regional Sales Manager, Director of Corporate Development and Strategy, and COO.
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