Insights & Analytics Analyst, Morning Brew
$75-80k
Online media and newsletter publication
Job no longer available
Online media and newsletter publication
201-500 employees
Job no longer available
$75-80k
201-500 employees
Company mission
Morning Brew's mission is to help the business leaders of tomorrow become smarter in minutes.
Role
Who you are
- 2+ years in a research or analytics role at a digital publisher or agency, working directly with ad sales and marketing teams
- Experience with end-to-end survey work: strategy, questionnaire writing, programming, distribution, and analysis
- Strong presentation and report-building skills, comfortable presenting to groups of any size – internal or client-facing
- Proficient in Excel/Google Sheets with a solid grasp of basic statistics and research methodologies
- Proven ability to craft compelling, data-driven narratives that support ad sales and brand partnerships
- Highly organized and self-directed, with the ability to manage your own workload and collaborate clearly across teams
- Client-focused and strategic, with a knack for anticipating questions and delivering solutions
What the job involves
- As an Analyst on the Insights and Analytics team, you'll bridge audience understanding, revenue strategy, and storytelling – partnering across Morning Brew Inc. to turn data into narratives that drive smarter decisions for our business and brand partners
- Your work will shape how we understand audiences, measure campaign performance, and build best-in-class advertiser programs. You'll proactively surface insights that help sales teams sell smarter, marketers plan better, and partners see Morning Brew as a strategic ally
- You'll also help grow MBI Insights as both a research practice and a product – contributing to proprietary research offerings, strengthening our insights brand, and helping steward our consumer research panel, The Breakroom
- Building deep understanding of MBI audiences across franchises and touchpoints using mixed-method research and creative data analytics approaches
- Executing end-to-end paid client research through MBI Insights products
- Conducting and synthesizing proprietary research (qualitative & quantitative) that informs proactive
- Initiatives with editorial and revenue teams
- Using first-party data from across the business (ad performance, subscriber behavior, surveys) to answer key business questions and surface actionable insights across teams
- Querying and analyzing data in Lightdash (our BI tool) to support franchise health reporting, audience composition analysis, and sales enablement
- Supporting the growth and health of The Breakroom, our proprietary insights community panel, including community management, operations and strategy
Our take
The last few years have seen a flurry of newsletters start up and rise to prominence. The pivot away from news outlets towards alternative content production sites like Substack, and the consumer pursuit of more personal brand engagement have all made newsletters a lucrative business proposition. Buoyed up by this trend is Morning Brew, a daily business summary newsletter.
Recently, Morning Brew’s subscriber count has been rising increasingly fast, topping 4 million at the time of writing. The founders put this down to its 2020 acquisition by media behemoth Insider, following which the headcount more than quadrupled, and new channels like a podcast, YouTube, and an education product have been added to the Morning Brew output.
The company is now looking to expand to cover news across more industry verticals, and it has the security, engagement, and means to do so with confidence. In 2023, it acquired the short-form business news video platform Our Future to expand Morning Brew product offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (1 round)
Jan 2017
$0.8m
SEED
Total funding: $0.8m
Company benefits
- Unlimited sick and vacation time
- Work from home, work from the office, work from the moon — you decide
- 401(k) with employer match
- Premium healthcare plans
- Annual learning credit: Want to learn something new? We'll pay for it
- Generous paid parental leave and fertility coverage for eligible employees
- Short and long-term disability covered 100% by us
- WFH stipend
Company HQ
Midtown Manhattan, New York, NY
Leadership
Austin Rief
(Co-Founder & Executive Chairman)Following a finance degree, began his career as an analyst at Moelis & Company - before rapidly pivoting to begin Morning Brew.
Alex Lieberman
(Co-Founder & Executive Chairman)Previously a trader with Morgan Stanley - now also serves as an advisor and investor at various startups including Something Navy, The PepTalk Co., and MicroAcquire. Also hosts Morning Brew's Founder's Journal podcast.
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