Product Marketing Lead, SWORD Health
Enterprise
$136.4-214.4k
OTE
This range includes base, variable and equity
Connecting physical therapists with technology
Be an early applicant
Connecting physical therapists with technology
1001+ employees
Be an early applicant
$136.4-214.4k
OTE
This range includes base, variable and equity
1001+ employees
Company mission
To free 2 billion people from pain.
Role
Who you are
- Category-Building Energy: 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving enterprise GTM activation
- Enterprise Domain Alignment: Proven experience marketing into complex B2B environments, ideally selling enterprise health benefits, digital health, HR tech, or complex SaaS to HR/Benefits executives
- Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, simple, human, and high-converting value propositions for enterprise buyers
- Campaign & Execution Chops: A proven bias for action. You love taking enterprise campaigns from napkin sketch to market launch, measuring success by pipeline impact, deal velocity, and win rates
- Cross-Functional Influence: Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial leaders
- Scrappy & Strategic: You can step back to look at macro enterprise category positioning, but you get equally excited about getting into the weeds to build a killer pitch deck or test a new messaging angle
- AI-Augmented Marketer: You don't just market AI, you use it. You actively leverage modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale your content output without sacrificing quality
What the job involves
- We are looking for an ambitious, creative, and execution-minded Product Marketing Lead to help build, define, and scale the future of AI Care within the Enterprise market
- There has truly never been a better time to be a product marketer at Sword. We are actively launching category-defining products, expanding our platform capabilities, and redefining how care is delivered to millions of people
- In this role, you will be the primary GTM strategist and storytelling engine for our Enterprise business, taking a breakthrough AI platform narrative and turning it into hyper-resonant, high-converting commercial realities for benefit leaders and HR executives
- GM Co-Pilot: Partner hand-in-hand with General Managers to translate product capabilities into compelling packages built for employer segments
- Category & Offer Packaging: Take our overarching AI Care story and turn it into clear product tiers, bundles, and enterprise-grade solution offerings tailored to employer buying dynamics
- Enterprise Buyer Mapping & Sales Plays: Map the enterprise buying committee and translate those insights into actionable sales plays, champion-building kits, persona-specific pitch tracks, and deal-level objection handlers that help reps navigate multi-stakeholder enterprise deals
- Value Prop & ROI Development: Build sharp, differentiation-focused messaging that clearly articulates the ROI, clinical efficacy, and employee engagement of Sword’s AI Care platform
- Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across enterprise digital channels, employer pitch meetings, and pilot campaigns based on real-time deal feedback
- High-Impact Content Creation: Own the production of Enterprise GTM assets end-to-end, from executive pitch decks, ROI models, case studies, and buyer playbooks
- Full-Funnel Enterprise Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from new feature drops to targeted push campaigns during key open enrollment and renewal cycles
- Enterprise Sales Enablement: Equip the Enterprise Commercial team with value props, sales plays, and pitch materials needed to win deals faster and at higher contract values
- Cross-Functional Execution: Work across Demand Gen, Brand, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the employer market
Application process
- AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work
- Explorer (Level 1) — Uses AI daily to boost personal productivity
- Builder (Level 2) — Creates workflows and tools that elevate the whole team
- Integrator (Level 3) — Embeds AI into products and processes at scale
- Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role
Our take
For a number of reasons including cost, only about 30% of patients complete their physical therapy regimens. This results in millions of people not receiving the full breadth of care they need to reach full recovery. And physical therapy practices are missing out on a massive amount of revenue potential.
SWORD Health’s clinical-grade virtual therapy platform pairs physical therapists with FDA-listed wearable technology to deliver personalised treatment plans that are more effective, easier and less expensive than traditional physical therapy. This encourages patients to complete their regimes and allows practices to bolster their income.
The company works with international insurers, health systems and employers, with clients from the Fortune 100 and 500 lists. It is the fastest-growing MSK company and a double-Unicorn, now valued at $4 billion. With a rapidly growing US market, it's using impressive funding to continue its foundational AI model development and expand into ever more areas of healthcare.
Steph
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jun 2025
$40m
LATE VC
Jun 2024
$30m
LATE VC
Total funding: $367.7m
Company benefits
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
- Remote or Hybrid work policy
Company HQ
Chelsea, New York, NY
Leadership
Virgílio Bento
(Co-Founder & CEO)Co-Founder of EX Capital. Received their PhD in Electrical Engineering from the Universidade de Aveiro.
Márcio Colunas
(Co-Founder & CSO)Co-founded EX Capital and Findster Technologies. Previously worked as an Analyst/Software Engineer at Neuroinova, and was a Researcher at the Universidade de Aveiro.
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