Director of Performance Marketing, Opendoor
End-to-end online platform for selling and buying homes
Be an early applicant
End-to-end online platform for selling and buying homes
1001+ employees
Be an early applicant
1001+ employees
Company mission
To power life's progress one move at a time.
Role
Who you are
- 7+ years in performance marketing or growth marketing, with at least 2 years managing significant paid media budgets
- Proven track record of improving CAC and ROAS in a high-consideration or high-ACV business (real estate, financial services, B2B, or e-commerce with long sales cycles preferred)
- Hands-on expertise across the full paid stack: paid search (Google, Bing), paid social (Meta, TikTok), CTV, direct mail, display, and programmatic
- Strong analytical skills: Comfortable with attribution analysis, cohort analysis, A/B testing interpretation, and performance reporting
- Experience in a player-coach capacity, either leading a small team or mentoring junior channel managers
- Proficiency in Google Ads and Meta Ads Manager required; hands-on experience with CTV platforms (MNTN, YouTube, Trade Desk), direct mail workflows, and programmatic display strongly preferred
- Comfortable with AI-assisted SQL for self-serve data pulls; experience with data warehouses (Snowflake, Redshift, or BigQuery) preferred
- Familiarity with BI or dashboarding tools (Tableau, Looker, Mode, or similar)
- Demonstrated AI-nativeness: building agents, automating workflows, integrating AI tools into daily work. Using ChatGPT for copy rewrites does not meet this bar
- Incrementality-first thinking: You ask "is this actually working?" vs. "what does the platform say?"
- Test-and-learn orientation: You design experiments, move fast, measure rigorously, and make clear calls on what to scale or kill
- First-principles approach: You dig into root causes and optimize for outcomes, not activity metrics
- Speed + rigor balance: You know when to move fast and when to slow down for measurement
What the job involves
- Own paid media execution and optimization across key channels, all in service of hitting Opendoor's seller acquisition targets while driving measurable improvements in CAC efficiency and ROAS
- This is a hands-on strategic role
- You'll be 50% executor, 50% strategist, directly managing campaigns, running experiments, and building scalable systems while leading a team of 2-3 channel managers
- You'll own the full paid channel stack, including search, social, CTV, direct mail, display, and programmatic, managing a $xxM annual media budget and partnering closely with the VP to push toward our annual home transaction goals at aggressive CAC targets
- Own channel strategy across the full paid stack: paid search, paid social, CTV, direct mail, display, and programmatic. Set the media mix, define when to scale or pull back by channel, and identify where to test new ones
- Build and prioritize the experimentation roadmap from business hypotheses. Decide what to test, why it matters, and what a result would change
- Own day-to-day campaign management and budget pacing across channels to hit weekly and monthly CAC targets
- Drive full-funnel optimization from click to conversion, partnering with the VP on major strategic pivots
- Track and report CAC, ROAS, MER, and conversion rates by channel, campaign, and cohort
- Partner with Growth Science on incrementality testing and attribution; contribute to study design, translate findings into channel decisions, and make clear budget reallocation recommendations when the data supports a shift
- Build and maintain performance dashboards that go beyond reporting to drive decisions
- Identify anomalies fast, diagnose root causes, and propose fixes before escalation is needed
- Lead and develop 2-3 channel managers or specialists
- Build AI-powered workflows to automate reporting, creative iteration, and bidding management
- Partner with Marketing Operations on tooling and process improvements
- Own vendor and agency strategy across measurement, media, and data partners; decide which relationships to invest in, consolidate, or exit based on performance and capability
- Partner with Brand on creative assets and messaging alignment
- Work with Product on landing page optimization and conversion rate improvement
- Share lead quality feedback loops with Sales
- Key Metrics You'll Own:
- Customer acquisition cost (CAC) by channel and cohort
- ROAS and marketing efficiency ratio (MER)
- Marketing-attributed transactions
- CPA, conversion rate, and incrementality by channel
- Channel-specific efficiency metrics: impression share and quality score (search), CPM and completion rate (CTV/video), response rate and cost per piece (direct mail)
- Creative performance and testing velocity
Our take
Opendoor makes selling homes easy and stress-free by cutting out the prolonged processing time usually involved with a sale. Sellers can offload a house quickly and easily to the company for cash and a 6-9% fee. Currently operating in a growing number of markets nationwide, Opendoor has chimed well with millennials who gel quickly with online businesses that offer solutions to problems they encounter.
This buying and selling model doesn't come without risk. The longer Opendoor keeps a property, the lower its profit margin. However, Opendoor's performance has been anything but disappointing; it went public in 2021, with its pre-SPAC merger presentation calling for $3.5 billion in revenue. Its actual revenue trounced it, coming in at $8 billion - more than double its estimate.
Opendoor's largest competitor, Zillow, dropped out of the space in late 2021 because it struggled to price the homes it acquired accurately. Opendoor's closest remaining competitor is Offerpad, which does just a fraction of the transaction volume that Opendoor does. With strong earnings coming out of 2024, OpenDoor is looking at transforming its operations in 2026, with new management, a volume-driven strategy and an acquisition spree expected. If Opendoor can continue to ride on its long-term success, it will have an enormous lead on existing and future competitors, positioning it to securely become the overwhelming market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2019
$300m
SERIES F
Sep 2018
$400m
SERIES F
Total funding: $1.5bn
Company benefits
- Save for tomorrow: Select our Pre-tax or Roth 401k plans to save towards retirement
- Healthy healthcare: Medical, dental and vision is 100% covered for employees
- Family planning: We offer specialty programs like Carrot, Cleo & Ginger
- Flexible vacation: Most of our team take at least 20 days off per year to decompress and be their best
- Resource groups: Join the group that works for you
- Income protection: 100% company sponsored: life insurance short term and long term disability
- Other: Flexible spending account, commuter benefit, employee assistance programs, and paid parental leave
Company HQ
Financial District, San Francisco, CA
Leadership
Kaz Nejatian
(CEO)Previously COO and VP of Product at Shopify, Lead Product Manager at Facebook and CEO & Co-Founder at Kash.
Salary benchmarks
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