Strategic Program Manager, eBay
Marketing
$126.8-187.6k
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
$126.8-187.6k
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- Marketing or agency account management experience required
- Digital Marketing experience in all channels preferred vs. project manager generalist
- Background in working with creative teams and proven ability to work within processes
What the job involves
- Strategic Program Manager to work within eBay’s Global Marketing organization – quickly learn eBay’s business and marketing best practices as you work with eBay marketing leadership and business stakeholders to develop comprehensive operational plans to manage complete project lifecycles for complex integrated marketing campaigns
- You will work hand in hand with global brand, global operations, global marketing teams (CRM, media, comms, consumer insights, etc), global creative teams, and global agency partners
- You’ll be driving initiatives and decision making to ensure the right plans for the agreed-upon strategy are delivered to drive eBay’s business goals
- You will support the execution of omni-channel marketing deliverables by collaborating with cross-functional teams, defining requirements, scopes, scheduling resources, ensuring deliverables hit key milestones from kickoff through delivery, QA, and campaign optimization
- May include supporting concept development/creative strategy, media strategy, photo shoots, tv, video, print, digital content including social, email creative, radio/audio spots, and out-of-home media
- Create project status reports to track progress and timelines to streamline communications among stakeholders in an agile and action oriented environment
- Partner cross-functionally to optimize processes and provide continuous improvement to marketing operations
- Key responsibilities and requirements include:
- Support programs across our Motors focused category and global brand initiatives
- Collaborate with multiple stakeholder organizations to ensure dots are connected between customer strategies, marketing objectives and strategies in go-to-market executions
- Project management and oversight of campaigns including creative development, agency management and ensuring campaigns are delivered on time for paid and owned channels
- Obtaining buy-in and sign-off from business unit partners for all plans
- Regular status updates to marketing and business unit partners
- Manage campaign planning, development and deployment
- Ability to build timelines and organize project resources, identify stakeholders and create RASCIs, create and improve processes
- Manage relationships with internal and external stakeholders
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Articles
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
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