CRM Manager, BEAT81

• Are you passionate about crafting seamless customer journeys and leveraging technology to enhance member engagement?
• Experience: 3+ years in CRM management, lifecycle marketing, or customer retention roles
• Technical Proficiency: Good understanding of CRM platforms and marketing automation tools
• Analytical Mindset: Proficient in data analysis and segmentation, with experience translating insights into actionable strategies
• Customer-Centric Approach: Curiosity about customer behavior and passion for designing journeys that meet their needs and exceed expectations
• Communication Expertise: Excellent writing and communication skills, with the ability to craft compelling messages
• Brand Alignment: Deep understanding of and alignment with BEAT81’s mission

Desirable

• We’re looking for a CRM Manager to own our member lifecycle communication and deliver personalized, impactful communication across all touchpoints
• In this role, you’ll elevate how we connect with our members, ensuring every interaction reinforces their fitness journey with BEAT81
• Upgrade our CRM infrastructure, design automated journeys that keep members engaged, and work hand in hand with marketing and product to delight our members
• If you’re ready to own our customer communication and make a tangible impact on member experience, this is the role for you
• CRM Strategy & Implementation: Evaluate, select, and implement a CRM platform that meets BEAT81’s needs, optimizing member communications across email, push, and in-app notifications
• Data-Driven Decision Making: Analyze member data to identify opportunities, and areas for improvement, using insights to inform strategy and execution
• Tooling & Integration: Work closely with Product and Tech teams to ensure CRM tools are integrated effectively with our app, website, and other platforms
• Personalized Communication: Deliver tailored, on-brand messaging that resonates with members and aligns with BEAT81’s brand
• Cross-Channel Alignment: Ensure consistency in messaging and campaigns across all touchpoints, including email, push notifications, and studio interactions