Content Marketing Manager, Vidyard
CA$84-103k
+ Stock options
Video tools for virtual sales & marketing teams
Job no longer available
Video tools for virtual sales & marketing teams
101-200 employees
Job no longer available
CA$84-103k
+ Stock options
101-200 employees
Company mission
To help businesses deliver exceptional buyer experiences.
Role
Who you are
- 2-4 years of experience in B2B tech content marketing, SEO content, or a related role
- Proven ability to create content that drives organic growth and supports demand generation
- Experience managing or working closely with an SEO agency
- Strong understanding of modern SEO and how search is evolving with LLMs and AI
- Reporting and dashboard creation experience with tools like GA4, SEMrush, and working knowledge of google tag manager
- Hands-on experience using AI in content creation and strategy without sacrificing quality or voice
- Excellent writing and editing skills across long-form and conversion-focused formats
- Experience is creating content for social media platforms, driving engagement for driving awareness in brand and product
- Experience optimizing content for generative or answer-based search
- Familiarity with structured data, entity-based SEO, or technical SaaS products
- Exposure to content experimentation or CRO
What the job involves
- Vidyard is seeking a Content Marketing Manager to join our Demand Generation team. Reporting to the Senior Manager, Growth and Demand Generation, you’ll play a key role in building and optimizing a search-first content engine that drives organic growth, engagement, and pipeline impact across the funnel
- We believe this role is perfect for someone looking to grow a brand in the SEO, AEO, and AI-search space while owning work that directly impacts business outcomes. This is an opportunity for someone who is passionate about content, energized by testing and optimization, and excited to experiment with new formats, channels, and discovery models
- As part of a company that’s building AI-enabled products, we’re looking for someone who is comfortable using AI tools to enhance their own work and accelerate outcomes, while applying strong editorial judgment and strategic thinking. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems
- Our Demand Generation team is a cross-functional group of high-performing marketers aligned around driving scalable, predictable growth. The team includes roles across content, lifecycle, performance, demand, automation, and growth, all working together to solve complex growth challenges
- Content Strategy & Creation: Own the full content lifecycle, from ideation, creation, optimization, and distribution, across website copy, blog and SEO content, social, paid ads, and key demand gen assets, translating technical concepts into clear, compelling narratives
- SEO & LLM/AI Search-First Content: Lead search-first content strategy across traditional SEO and LLM-powered discovery by building content designed for ranking, retrieval, summarization, and citation in AI-driven search experiences
- SEO Agency Management: Manage and partner closely with an external SEO agency, setting priorities, evaluating recommendations, and ensuring SEO insights translate into high-quality, on-brand content that supports business goals
- Distribution, Performance & Optimization: Drive content distribution across owned, earned, and paid channels while measuring and optimizing performance across organic traffic, AI-search visibility, engagement, and conversion metrics
- AI-Enabled Content Creation: Use AI tools to accelerate research, ideation, and optimization while applying human editorial judgment to preserve accuracy, originality, and a consistent brand voice
- Cross-Functional Collaboration: Partner with Product Marketing, Demand Gen, Brand, and Analytics to support launches, GTM initiatives, and thought leadership with high-impact content
Our take
Vidyard is a leading video platform for business, offering a comprehensive suite of tools for video messaging and hosting to drive more effective engagement with customers and prospects across sales, marketing, and customer service. Empowering businesses to deliver personalized video communications that boost interaction and conversion rates.
In recent years, Vidyard has experienced rapid growth, benefiting from the surge in remote work. Its customer base expanded by over 300% annually, and the platform now sees more than 4,500 new user sign-ups every day, marking a 60% year-over-year increase in user acquisition.
It continues to solidify its position as a leader and recently secured new funding. This funding will support its expansion of AI-powered tools like its hyper-realistic AI avatars. Alongside this, the company's recent integration with Salesloft highlights its growing focus on enhancing sales engagement, while its continued innovation positions it for future growth, with the goal of becoming a billion-dollar business.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$15m
LATE VC
Jan 2016
$35m
SERIES C
Total funding: $75.9m
Company benefits
- Collaboration Center: Our downtown Kitchener location is a converted historical building, close to public transit.
- Community Care: Community is a key stakeholder at Vidyard. We founded Plugin to host charitable events to support local groups and, as a company, we provide more than 2,000 volunteer hours in the community every year.
- Vidyardians: You’ll work alongside passionate team members and always have access to our leadership team. Together, we want to help our customers succeed.
- Working Well: We believe that people know what works best for them and should take the time they need to refresh, so we offer flexibility and wellness programs.
- Benefits: We offer RRSP matching, a health and wellness subsidy, professional development fund, access to the Employee Assistance Program (EAP), and more.
- Stock Ownership: We want our people to be invested in our exciting future and benefit from their own hard work.
Company HQ
City Commercial Core, Kitchener, ON
Leadership
Michael Litt
(Co-Founder & CEO)Alongside Vidyard they are the co-founder and General Manager of Garage Capital as well as a Board Member at Quantum Valley Ideas Labs and an Advisor at Maropost.
Devon Galloway
(Co-Founder & CTO)Previously co-founded Redwoods Media, and is currently General Partner at Garage Capital.
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