Content Marketing Manager, Vidyard
CA$84-103k
+ Stock options
Video tools for virtual sales & marketing teams
Be an early applicant
Video tools for virtual sales & marketing teams
201-500 employees
Be an early applicant
CA$84-103k
+ Stock options
201-500 employees
Company mission
To help businesses succeed through the power of video.
Role
Who you are
- 2-4 years of experience in B2B tech content marketing, SEO content, or a related role
- Proven ability to create content that drives organic growth and supports demand generation
- Experience managing or working closely with an SEO agency
- Strong understanding of modern SEO and how search is evolving with LLMs and AI
- Reporting and dashboard creation experience with tools like GA4, SEMrush, and working knowledge of google tag manager
- Hands-on experience using AI in content creation and strategy without sacrificing quality or voice
- Excellent writing and editing skills across long-form and conversion-focused formats
- Experience is creating content for social media platforms, driving engagement for driving awareness in brand and product
- Experience optimizing content for generative or answer-based search
- Familiarity with structured data, entity-based SEO, or technical SaaS products
- Exposure to content experimentation or CRO
What the job involves
- Vidyard is seeking a Content Marketing Manager to join our Demand Generation team. Reporting to the Senior Manager, Growth and Demand Generation, you’ll play a key role in building and optimizing a search-first content engine that drives organic growth, engagement, and pipeline impact across the funnel
- We believe this role is perfect for someone looking to grow a brand in the SEO, AEO, and AI-search space while owning work that directly impacts business outcomes. This is an opportunity for someone who is passionate about content, energized by testing and optimization, and excited to experiment with new formats, channels, and discovery models
- As part of a company that’s building AI-enabled products, we’re looking for someone who is comfortable using AI tools to enhance their own work and accelerate outcomes, while applying strong editorial judgment and strategic thinking. You’ll be part of a culture that values experimentation, continuous learning, and finding smarter ways to solve problems
- Our Demand Generation team is a cross-functional group of high-performing marketers aligned around driving scalable, predictable growth. The team includes roles across content, lifecycle, performance, demand, automation, and growth, all working together to solve complex growth challenges
- Content Strategy & Creation: Own the full content lifecycle, from ideation, creation, optimization, and distribution, across website copy, blog and SEO content, social, paid ads, and key demand gen assets, translating technical concepts into clear, compelling narratives
- SEO & LLM/AI Search-First Content: Lead search-first content strategy across traditional SEO and LLM-powered discovery by building content designed for ranking, retrieval, summarization, and citation in AI-driven search experiences
- SEO Agency Management: Manage and partner closely with an external SEO agency, setting priorities, evaluating recommendations, and ensuring SEO insights translate into high-quality, on-brand content that supports business goals
- Distribution, Performance & Optimization: Drive content distribution across owned, earned, and paid channels while measuring and optimizing performance across organic traffic, AI-search visibility, engagement, and conversion metrics
- AI-Enabled Content Creation: Use AI tools to accelerate research, ideation, and optimization while applying human editorial judgment to preserve accuracy, originality, and a consistent brand voice
- Cross-Functional Collaboration: Partner with Product Marketing, Demand Gen, Brand, and Analytics to support launches, GTM initiatives, and thought leadership with high-impact content
Our take
Vidyard is a leading video platform for business, offering a comprehensive suite of tools for video messaging and hosting to drive more effective engagement with customers and prospects across sales, marketing, and customer service. Empowering businesses to deliver personalized video communications that boost interaction and conversion rates.
In recent years, Vidyard has experienced rapid growth, benefiting from the surge in remote work. Its customer base expanded by over 300% annually, and the platform now sees more than 4,500 new user sign-ups every day, marking a 60% year-over-year increase in user acquisition.
It continues to solidify its position as a leader and recently secured new funding. This funding will support its expansion of AI-powered tools like its hyper-realistic AI avatars. Alongside this, the company's recent integration with Salesloft highlights its growing focus on enhancing sales engagement, while its continued innovation positions it for future growth, with the goal of becoming a billion-dollar business.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$15m
LATE VC
Jan 2016
$35m
SERIES C
Total funding: $75.9m
Company benefits
- Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling
- Wellness Your Way: Leverage flexible spending accounts to spend on what matters most
- Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services
- Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits
- Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve
- Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning
- Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration
Company HQ
City Commercial Core, Kitchener, ON
Leadership
Michael Litt
(Co-Founder & CEO)Alongside Vidyard they are the co-founder and General Manager of Garage Capital as well as a Board Member at Quantum Valley Ideas Labs and an Advisor at Maropost.
Devon Galloway
(Co-Founder & CTO)Previously co-founded Redwoods Media, and is currently General Partner at Garage Capital.
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