Sportsbook & Gaming Analyst, Entain
NCE
+ Bonus Scheme
2+ days a week in office (One Stratford Place, London)
Sports betting and gaming entertainment provider
Be an early applicant
Sports betting and gaming entertainment provider
1001+ employees
Be an early applicant
+ Bonus Scheme
2+ days a week in office (One Stratford Place, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- Agile thinker with a strong statistical mindset, able to approach problems with rigour, curiosity, and evidence-based reasoning
- Excellent problem-solving capabilities, with the ability to break down complex challenges into actionable tasks
- Proactive and resourceful, able to anticipate needs and take ownership of solutions
- Skilled at explaining complex analytical findings to non-technical stakeholders in a clear, engaging way
- Capable of managing multiple priorities and projects concurrently without compromising quality
- Strong presentation skills, with the ability to simplify and articulate complex topics to senior stakeholders
- Collaborative team player who contributes positively to group performance and shared goals
- Strong knowledge of SQL, with the ability to extract and analyse large datasets to support product and commercial analysis
- Familiarity with Python, R, or similar tools for statistical analysis and modelling
- Skilled in data visualization and storytelling, with experience using Power BI or similar tools to communicate insights
- Understanding of sportsbook and casino KPIs, including turnover, margin, RTP, player value, and engagement metrics
- Experience with A/B testing, cohort analysis, or segmentation to evaluate product and customer outcomes
- Good understanding of data modelling and ETL concepts; exposure to dbt or GitHub is an advantage
- Proficiency in Excel for quick analysis, modelling, and reporting
- Strong problem-solving and analytical skills,with a focus on simplifying complexity and highlighting what matters most
- Clear communicator, able to translate complex analysis into simple insights for product, commercial, and leadership teams
- Fluency in English
What the job involves
- The Sportsbook & Casino Analyst provides actionable insights that improve product performance, optimise player engagement, and support commercial growth across the NCE region
- The role focuses on understanding customer behaviour in sportsbook and casino, identifying trends and opportunities, and delivering clear recommendations that inform product strategy, marketing, and commercial decisions
- By combining data exploration with robust analysis, the analyst ensures stakeholders can make confident, evidence-based decisions to maximize both player experience and revenue outcomes
- The role is responsible for uncovering opportunities, shaping initiatives, and equipping stakeholders with the insights and tools needed to enhance performance and ROI
- By turning complex data into clear, actionable recommendations, the Sportsbook & Gaming Analyst ensures that decision-making across the region is insight-led
- The role also contributes to building the foundations of the NCE BI & Analytics function, embedding best practice and supporting a culture of evidence-based growth
- Product & Customer Insights
- Analyse sportsbook and casino performance, identifying key drivers of revenue, margin, and player activity
- Monitor player behaviour, wagering patterns, and product usage to highlight opportunities for growth and retention
- Evaluate content relevance and effectiveness, new product launches, and feature adoption to assess impact and recommend improvements
- Apply statistical techniques (cohort analysis, segmentation, A/B testing) to understand engagement, conversion, and churn
- Data & Reporting
- Build and maintain datasets and KPIs that provide a reliable view of sportsbook and casino performance
- Work hands-on with SQL and data modelling tools (e.g. dbt) to transform raw data into trusted reporting and insights
- Develop dashboards and reporting that provide visibility of key product and customer metrics across the region
- Continuously improve reporting processes to ensure efficiency, accuracy, and alignment with commercial priorities
- Collaboration & Impact
- Translate complex data into simple, actionable insights that help product, trading, and commercial teams make better decisions
- Provide input into roadmap prioritisation by quantifying the commercial impact of product initiatives
- Collaborate with compliance and safer gambling teams to ensure analysis supports regulatory and player protection objectives
- Share best practices in analysis, reporting, and product measurement across the BI & Analytics function
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% female employees
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Stella David
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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