Senior Manager of Lifecycle Marketing, Homebase

$150-200k

+ Equity. Salary applicable to candidates based in Denver and San Francisco, and varies between those locations

Salesforce

Hubspot

Amplitude

Marketo

Braze

Senior and Expert level

Denver

San Francisco Bay Area

Toronto

More information about location

2 days a week in office

Employee scheduling software for small businesses

Open for applications

Employee scheduling software for small businesses

501-1000 employees

B2BHRInternal toolsCommunicationFinancial ServicesSaaS

Open for applications

$150-200k

+ Equity. Salary applicable to candidates based in Denver and San Francisco, and varies between those locations

Salesforce

Hubspot

Amplitude

Marketo

Braze

Senior and Expert level

Denver

San Francisco Bay Area

Toronto

More information about location

2 days a week in office

501-1000 employees

B2BHRInternal toolsCommunicationFinancial ServicesSaaS

Company mission

To make work easier for small businesses and their teams.

Job

Company

Role

Who you are

This role is ideal for a creative and analytical marketer who thrives in a fast-paced SaaS environment
7+ years of experience in lifecycle, retention, or digital marketing, preferably within a SaaS environment
Proven track record in designing and executing multi-channel marketing campaigns that drive customer engagement and retention
Ideally, experience working with SMB audiences and a deep understanding of their unique needs and obstacles
Expertise in marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Marketo, Salesforce)
Strong analytical skills, with the ability to derive actionable insights from customer data and campaign performance metrics
Strong technical expertise in experimentation, A/B testing, customer segmentation, and personalization strategies
Exceptional strategic thinking and project management skills
Excellent written and verbal communication abilities
Collaborative mindset with the ability to work effectively across teams
Self-starter with a strong sense of ownership and accountability

What the job involves

As a Senior Manager of Lifecycle Marketing, you will lead the development and execution of data-driven, multi-channel marketing strategies that drive customer engagement, retention, and growth
You will work collaboratively with Product Marketing, Product Management, Analytics, Customer Success, and Sales teams to craft and operationalize compelling campaigns that resonate with our SMB audience
Develop and execute a comprehensive lifecycle marketing strategy that aligns with Homebase’s product adoption and customer retention goals
Identify key customer segments and design targeted, personalized campaigns across the customer journey—from onboarding to upsell/cross-sell, engagement, and retention
Lead the creation and management of multi-channel campaigns, including email, in-app messaging, push notifications, and SMS
Collaborate with Product Marketing to ensure consistent messaging and integration of product adoption initiatives into lifecycle campaigns
Strive for continuous improvement with rigorous A/B testing and other optimization techniques to increase campaign performance and conversion
Utilize data and analytics to monitor campaign performance, track key metrics (e.g., open rates, engagement, conversion rates, retention), and derive actionable insights
Leverage marketing automation platforms (e.g., Iterable, Salesforce, CommandAI/Amplitude) to segment audiences and tailor messaging that drives customer behavior
Conduct regular reviews of customer journeys to identify friction points and opportunities for improvement
Partner with the Creative Team (Design and Copy) to produce campaigns and marketing assets
Work with Product Marketing and Product to incorporate strategic product insights and messaging into lifecycle campaigns
Partner with Customer Success and Sales teams to ensure seamless handoffs and consistent customer communication throughout the lifecycle
Foster a culture of continuous improvement by establishing feedback loops and sharing performance insights with cross-functional teams
Mentor and manage a team for lifecycle marketing and marketing operations (FTE, contractors), ensuring high performance and professional development
Collaborate with internal stakeholders to define shared KPIs and drive alignment on customer engagement strategies

Application process

Meet the Talent Acquisition team, Alex V
Meet the Hiring Manager, Susie K
Participate in a Technical Interview
Meet the Leadership team, Katie D
Professional Reference Checks
Background Check + Offer Stage
Welcome to the team, Homie💜🎉

Our take

Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.

The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.

Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

29% employee growth in 12 months

Glassdoor (4.2)

Trustpilot (1.9)

Company

Funding (last 2 of 6 rounds)

Apr 2024

$60m

SERIES D

Nov 2021

$30m

GROWTH EQUITY VC

Total funding: $189m

Company benefits

Stock Options - everyone is an owner
Comprehensive Insurance Plans
401(k) program +4% company match
Hybrid and in office work based out of Houston, Texas
Top-of-the-line equipment and home office $
Annual Holidays and Accrued PTO
A dynamic, well-connected, productive team
Fun company activities

Company HQ

Yerba Buena, San Francisco, CA

Leadership

John Waldmann

(CEO)

BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.

Salary benchmarks

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