Senior Director of Global Demand Generation and Performance Marketing, WeWork

• The successful candidate will have a demonstrated ability to lead complex, global marketing initiatives within a matrix organization and a proven track record of delivering measurable results across both B2B and B2C audiences in various regions
• This position requires expertise in demand generation and performance marketing for a global organization, with a focus on driving, measuring and optimizing impactful campaigns and lead generation efforts targeting SMBs, real estate brokers, and enterprise clients.
• Prior experience working in the commercial real estate sector or a similar field is highly desirable
• The role demands exceptional cross-regional and -functional collaboration skills, cultural fluency, and the ability to manage and execute strategies that address both global opportunities and local market nuances
• 12+ years of experience in demand generation, performance marketing, or growth marketing in a global capacity
• Proven success in driving lead generation and capture for both B2B and B2C audiences, ideally within commercial real estate or professional services
• Expertise targeting SMBs, brokers, and enterprise organizations with tailored marketing approaches
• Extensive knowledge of digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn, Search and CRM systems)
• Experience building and managing global marketing budgets with a demonstrated ability to deliver measurable ROI
• Deep understanding of global SEO and SEM best practices and web analytics tools (e.g., Google Analytics)
• Exceptional analytical and problem-solving skills with a data-driven mindset
• Strong cross-regional leadership skills with experience managing geographically distributed teams
• Excellent stakeholder management and presentation skills
• Bachelor’s degree in Marketing, Business, or a related field

• WeWork is seeking a seasoned and strategic marketing leader to serve as the Senior Director of Global Growth, overseeing Demand Generation and Performance Marketing on a global scale. Reporting directly to the Global Chief Marketing and Communications Officer, this role will drive WeWork’s performance marketing efforts across all media, email, digital marketing, web, and SEO.
• Develop and implement a global demand generation and performance marketing strategy aligned with WeWork’s business priorities
• Monitor and report on global marketing performance and ensure campaigns are optimized for impact across multiple regions
• Adapt strategies to address the unique dynamics and challenges of international markets
• Lead global initiatives to drive and nurture leads across B2B and B2C segments, including SMBs, brokers, and enterprise clients
• Create scalable marketing funnels tailored to regional and local needs while maintaining global consistency
• Direct the global media strategy, optimizing campaigns across digital, social, and traditional channels for various markets
• Leverage testing and data insights to refine messaging and enhance performance in key regions
• Build and execute global email marketing programs to engage, nurture and retain diverse audiences throughout their respective customer journeys
• Leverage CRM systems to personalize customer experiences across regions, driving measurable results
• Oversee and manage the global web presence and experience to ensure it operates as a high-performing, regionally relevant lead-generation platform
• Develop and execute SEO strategies to improve visibility and organic traffic across international markets
• Analyze and report on global campaign performance to identify areas for improvement and optimization
• Drive refinement of global attribution models and forecasting
• Lead, build and mentor a geographically distributed high-performing marketing team of 10+ people, as well as external agency partner relationships, across demand generation, digital marketing, and SEO
• Foster a culture of innovation, collaboration, and operational excellence globally

• Health and dental insurance
• Free breakfast everyday
• Flexible working hours
• Work from home opportunities

Total funding: $12.4bn

WeWork is a commercial real estate company that pioneered the shared workspace market, providing spaces for anyone from freelancers to Fortune 500s. Traditional leases typically require businesses to commit to an office for 5-10 years, whilst WeWork allows its members to scale up from a single hot desk to a private office or custom-built suite, depending on their needs.