Product Marketing Manager, Tracksuit
$125-145k
+ Bonus Scheme + Employee Share Option Program
More information about location
Brand tracking dashboard
Job no longer available
Brand tracking dashboard
101-200 employees
Job no longer available
$125-145k
+ Bonus Scheme + Employee Share Option Program
More information about location
101-200 employees
Company mission
To get brand data in every boardroom.
Role
Who you are
- Are you a natural at researching and understanding market nuances and customer needs?
- Can you think strategically about how to share product value?
- Are you a confident content creator and communicator?
- We’re looking for someone who ideally has a background in product marketing (preferably in a high-growth B2B SaaS business) but we’re also open to hearing from experienced marketing generalists
- If you’re thinking ‘yes, that’s me’ then we’d love to hear from you
What the job involves
- We’re looking for an experienced Product Marketing Manager to drive go-to-market (GTM) momentum, and customer acquisition and adoption of Tracksuit, with a particular focus on our key growth markets of the US and UK
- Product marketing at Tracksuit is a truly cross-functional role that’s essential to our success. You’ll be partnering closely with our marketing, product, customer success and growth teams to help make brand tracking easier for marketers
- Having seen huge success to date in New Zealand and Australia, we need an experienced product marketer on the ground in our global growth markets. In this role you’ll be a key communicator of Tracksuit’s unique value and the problems our product solves
- You’ll drive the creation of localized messaging and content that differentiates Tracksuit and enables our customers to get maximum value out of the product
- In an industry that’s traditionally defined by 100-page slide decks and lots of jargon, we aim to make brand tracking fun and accessible. You’ll be a key owner of our brand’s personality and help shape how we show up
- As our Product Marketing Manager, you’ll be reporting to the Product Marketing Lead and will be instrumental in helping to build a world-class product marketing function from the ground up
- Market research & analysis: Conduct research on our customer, market and competitive landscape, and use the insights gathered to shape Tracksuit’s positioning, messaging and product roadmap aligned with customer needs and business goals
- Go-to-market support: Drive regional product launches and feature adoption campaigns, including the development of messaging/assets and coordinating execution across multiple channels to support pipeline targets and help our customers realize product value
- Content creation: Produce engaging content in a variety of formats (guides, articles, webinars, videos) to support bottom-of-funnel acquisition efforts and customer education
- Collateral development: Support the creation of high-impact collateral, including sales enablement materials and customer stories that help drive growth
- Strategic enablement: Work cross-functionally with marketing, sales and customer success to ensure internal teams are enabled and product content reaches the right audiences
- Performance monitoring: Apply a data-driven lens to track the performance of product marketing initiatives and product/feature adoption to help inform strategic direction
Our take
A stellar marketing strategy is a must-have for brands these days, but it can be a struggle to measure whether their approach and effort is paying off. This is where Tracksuit comes in, with its dashboard to track brand health, demonstrate return on marketing spend and answer the question, "Is what we're doing working?"
With Tracksuit's dashboard, users can toggle through different views of their data such as funnel, profile and timeline - all combining to supply a comprehensive look into where their marketing strategy is working vs not. Where the company stands out is in how digestible it has made this information, allowing marketing teams to make impactful changes in record time.
Its an exciting approach to a problem that many businesses are keen to fix, which gives Tracksuit a broad pool of potential clientele. The company has received significant investment across a few rounds, the latest of which is being used to officially launch into the US and UK markets, expand research and platform capabilities, and democratize previously unavailable market.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jun 2025
$24.5m
SERIES B
Feb 2024
$12.9m
SERIES A
Total funding: $41.8m
Company HQ
Westminster, London, UK
Leadership
Matthew Herbert
(Co-Founder & Co-CEO)Previously Head of Business Development at Mish Guru, and Christchurch City Lead for Uber. Also the former President of the University of Canterbury Commerce Society (UCOM), and worked in Marketing and Promotions at MediaWorks NZ.
Connor Archbold
(Co-Founder & Co-CEO)Partner at Previously Unavailable, and Flock Angel (Scout) at Blackbird. Was a Growth and Operations Consultant for 5 years, and before that was COO at Mish Guru.
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