User Research Manager, Webflow
$167-271k
Salary shown is for US and dependent on geographic area. For Canada: $217,000 - $308,000 CAD. + Company-wide bonus program + Equity for permanent roles
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Job no longer available
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Job no longer available
$167-271k
Salary shown is for US and dependent on geographic area. For Canada: $217,000 - $308,000 CAD. + Company-wide bonus program + Equity for permanent roles
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- An extensive research portfolio showcasing expertise in leading highly technical products, with proven success in high-impact projects
- 2+ years of experience managing both junior and senior researchers on complex projects, setting strategy and breaking down complex asks into individual projects
- Comfort with stakeholder collaboration in a fully remote environment to discover insights, identify unmet needs, craft better products, and significantly impact company strategy
- Exceptional people-problem-solving skills, with a track record of improving research processes, supporting career growth in senior levels and above, and collaborating with cross-functional managers as a team
- Excellent communication and presentation skills, with the ability to articulate research vision and strategy at all organizational levels
- Strategic thinking with the ability to craft a long-term vision, while focusing on achievable but aspirational shorter term key objectives and results
- Bias toward advocating for mixed methods approaches, combining qualitative and quantitative data to minimize bias and deliver richer insights
- Experience leveraging common Research methodologies, including moderated and unmoderated usability studies, contextual inquiries, in-depth interviews, surveys (CSAT, UMUX, etc), and diary studies
- Willingness to sweat the details to ensure that the products that ship continuously exceed our customer’s expectations
- Examples of demonstrating any of the following qualities: growth mindset, shares work early and often, bias toward action, motivation to make things better, comfortable with ambiguity, love of craft & quality, and optimistic about the future
What the job involves
- We’re looking for a User Research Manager to foster the team empowering Webflow with decision-making superpowers
- You’ll own the outcomes for research projects embedded within our Product Pillars, helping us better understand users, customers, and potential customers of Webflow and how to bring their needs and wants to existing and new product initiatives for Webflow
- By working closely with leaders in Product, Design, and Insights, you will drive research projects that deliver concise, easy-to-understand, high-quality insights to help teams launch exciting new solutions for Webflow customers
- You will lead a team of Researchers leveraging qualitative and quantitative methodologies to build a full and robust understanding of what people want and will work alongside Research Operations to ensure smooth and efficient execution
- Reporting to the Head of Research
- Own research objectives for your team in alignment with company strategy and lead the team’s work to successful outcomes. Proactively lead high-impact research initiatives to influence the product roadmap and strategy by uncovering user needs and answering critical business questions
- Review research plans and analysis to ensure the delivery of impactful, easy-to-understand, and widely applicable insights and findings. Combine qualitative and quantitative methods to craft clear, actionable narratives that drive alignment and decision-making
- Prioritize and evangelize data-driven decision making alongside our Insights team
- Collaborate with cross-functional partners including Product, Design, Insights, Engineering, and GTM teams to align research strategy and ensure insights shape the end-to-end customer experience
- Get into the weeds enough on research to ensure principled and confident decisions, and proactively ensure key milestones are communicated and met
- Stay on top of trends and best practices in Research with special attention to content and web development and AI to keep our products innovative and competitive
- Advocate for ethical, scalable, efficient, and impactful research practices across all aspects of our product development process
- Work with Insights leadership to create and uphold cultural initiatives that keep our research team engaged, excited, and close knit
- Cultivate talent on the team, growing both professional and technical skills for Researchers and assisting in hiring as we scale Research at Webflow
- Influence and support the formation of technical product roadmaps and tactical solution designs that are highly usable and useful to a diverse and global audience
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
- Our Core Behaviors:
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
30 people
Petra Ghamlouch, Account Executive, EMEA
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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