Customer Marketing & Advocacy Manager, WalkMe
$97-130k
OTE
Digital adoption platform
Be an early applicant
Digital adoption platform
1001+ employees
Be an early applicant
$97-130k
OTE
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- Undergraduate degree or equivalent combination of education and experience in a related field
- 3+ years in product or customer marketing
- Experience in the disciplines of customer marketing, customer advocacy, customer experience, or value management
- Experience in B2B tech marketing, with a preference for Software as a Service (SaaS) expertise
- Demonstrated written skills
- Excellent communication and collaboration skills
- Strong analytical skills and ability to use data to inform decisions
- Experience with online review platforms
- Experience with Salesforce
- Experience with Reference Edge a plus
What the job involves
- The Customer Advocacy Manager is responsible for the execution of key programs that identify, nurture, and elevate champion customers
- These programs include the customer reference program, managing peer review sites, assisting with reference calls and virtual and in-person events, and managing the internal processes and workflows that support these initiatives
- Partner with internal teams, like Sales and Customer Success, to identify top reference accounts and success stories
- Develop a strong understanding of WalkMe’s customer base and how to align the right people with the right opportunities
- Maintain a current and accurate customer reference database
- Build strong relationships with reference accounts and champions and provide a top notch experience partnering together on advocacy initiatives
- Manage the logo & story approval process, navigating relationships and processes with the customer’s legal & PR departments
- Partner with the customer champions to develop compelling case studies that highlight success and ROI
- Partner with internal teams to fulfill reference needs, like sales reference calls, case studies, event speakers, award nominations, customer programs, and more
- Develop the advocacy funnel to identify, recruit and nurture customers into champions
- Lead the WalkMe Champions program, creating events and programming to engage our biggest fans
- Manage strategy on peer-to-peer review platforms, including G2 and Gartner Peer Insights, including review sourcing campaigns, review replies, and maximizing reviews impact internally and externally
- Assist with other Customer Engagement programs such as the Community, Customer Stories, and Customer Awards as needed
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.
Following a successful IPO in mid 2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. The company offers tangible benefits to a client list investing increasing amounts in WalkMe’s offerings, and the global appetite for digital transformation tools looks set to meet WalkMe’s plans for further global expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Company values
- Empowering Progress - We believe in the potential of technology to continue changing how humans interact with the world and actively create and champion opportunities for people to fuel that progress
- Customer Centricity - We work with a hands-on commitment to deliver strategic value to our external and internal customers through an internal coordinated effort that prioritizes the success of our customer
- Leading from Eye Level - We celebrate each other's wins and believe in the power of ideas and innovation, not the power of rank. Everyone at WalkMe rolls up their sleeves and works together to turn problems into opportunities
- Can-Do Attitude - We are excited about our global, category defining company. We take proactive action within and outside of our roles through thoughtful collaboration across departments. We believe in our individual abilities to make an impact
- Communicate with Empathy and Intent - Whether we’re working with each other or clients, we aim to actively listen, receive feedback with an open mind, and respond with humility, interest, and empathy. When providing feedback to others, we approach them with an intent to educate, inform and persuade through reason
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Dan Adika
(CEO)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Rafael Sweary
(President)Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 14 more jobs at WalkMe