Marketing Lead, Resource Innovations
$70-80k
Energy transformation firm
Open for applications
Energy transformation firm
1001+ employees
Open for applications
$70-80k
1001+ employees
Company mission
To lead the charge in evolving the needs of energy.
Role
Who you are
- This role is ideal for someone who combines strong account management skills with exceptional project management abilities
- The successful candidate will be highly organized, proactive, collaborative, and comfortable managing multiple projects and stakeholders simultaneously. Agency experience is preferred
What the job involves
- Resource Innovations is seeking a Marketing Lead to join our growing team in Los Angeles, Salt Lake City, or Denver to support the planning, management, and execution of integrated marketing programs for utility clients and energy transformation initiatives. This role serves as a key day-to-day partner to clients, program teams, and internal marketing resources, helping ensure marketing campaigns and projects are delivered on strategy, on time, and with measurable impact
- Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change
- As a Marketing Lead you will oversee the execution of a wide range of marketing activities including customer engagement campaigns, email marketing, paid media, events, creative development, digital marketing, website projects, and stakeholder communications. You will work closely with clients and internal teams to manage priorities, coordinate resources, monitor performance, and drive successful project delivery
- As Resource Innovations continues to evolve its internal agency model, this role offers an exciting opportunity to help shape how marketing supports large-scale residential, commercial, and industrial programs that directly impact customers and communities. It is an excellent opportunity for individuals interested in growing their marketing, client management, and leadership skills while contributing to meaningful work
- Serve as a day-to-day marketing contact for assigned clients, helping facilitate seamless program, campaign, and project management
- Build trusted relationships with clients, internal stakeholders, and program teams through proactive communication and responsiveness
- Develop a strong understanding of client goals, program objectives, customer audiences, and market dynamics
- Support the development of strategic recommendations, marketing plans, presentations, and points of view
- Lead the planning, coordination, and execution of integrated marketing initiatives including email campaigns, paid media, digital marketing, events, website projects, and print/digital collateral
- Develop and maintain project plans, timelines, milestones, and workflows across multiple concurrent projects
- Partner with internal teams to define project scope, deliverables, priorities, and resource requirements
- Manage project budgets, scopes of work, schedules, and deliverables to support successful program execution
- Ensure projects are delivered on time, within scope, and aligned with client objectives and marketing strategies
- Monitor project progress and proactively identify risks, dependencies, and potential roadblocks
- Manage project workflow utilizing the project management system
- Lead status meetings and project discussions with clients and internal teams
- Present recommendations, project updates, campaign results, and performance insights in a clear and professional manner
- Demonstrate a strong understanding of client goals, key performance indicators, and business metrics
- Help teams identify opportunities for optimization and continuous improvement based on performance data and market insights
- Coordinate efforts across Account Management, Creative, Web Operations, and external partners to ensure successful project delivery
- Maintain visibility into project status, timelines, budgets, and resource needs across assigned accounts
- Support quality assurance processes and help ensure deliverables meet client expectations and program requirements
- Collaborate with team members to improve workflows, processes, and ways of working
- Contribute to a positive, collaborative team culture focused on accountability, quality, and continuous learning
Our take
Resource Innovations collaborates with utilities, government agencies and corporate clients to achieve energy transition and decarbonization goals. The company offers advisory services, program management and software solutions aimed at lowering energy costs, reducing waste, cutting emissions and improving grid resiliency.
The company is a trusted partner in the energy sector, recognized for delivering innovative and differentiated solutions. Its commitment to market transformation has earned it a spot in the Inc. 500 List of America's Fastest Growing Companies three times, showcasing its significant impact and growth.
Morgan Stanley Capital Partners (MSCP) acquired a controlling interest in the company, further highlighting its value. Additionally, Resource acquired Cadeo and Shifted Energy, a strategic move that positions the company for a bright future in the clean energy transition.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Half Moon Bay, CA
Leadership
Lauren Casentini
(Founder & CEO)Previously the SVP of Regulatory Relations and National Policy at CLEAResult. Prior to that, they were the President at Resource Solutions Group and the West Coast Operations Manager at D&R International.
Salary benchmarks
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