Marketing Manager, AnyVan

France

Salary not provided

Mid and Senior level

London

More information about location

3 days a week in office (Hammersmith, London)

Delivery, removals and transport marketplace

Be an early applicant

Delivery, removals and transport marketplace

1001+ employees

B2CB2BMarketplaceLogisticsTransportFreightDelivery

Be an early applicant

Salary not provided

Mid and Senior level

London

More information about location

3 days a week in office (Hammersmith, London)

1001+ employees

B2CB2BMarketplaceLogisticsTransportFreightDelivery

Company mission

To create the world's most efficient logistics technology, to help halve the number of these wasted miles.

Job

Company

Role

Who you are

Solid experience launching direct-to-consumer tech businesses in the French market. Bonus points if you've worked in a scale-up
Exceptional written and verbal communication skills in both English (fluent) and French (native)
Natural storytelling ability, with experience writing long and short-form copy in French
Broad marketing channel exposure, with direct responsibility for PR and influencer marketing. Knowledge of SEO and partnerships is a plus
Strong experience measuring campaigns against commercial goals and understanding the impact on revenue
Fantastic project management skills, balancing organisation and speed of execution
The ability to collaborate and influence – you’ll need to gain buy-in from, and manage relationships with multiple stakeholders across the business
A hands-on, can-do attitude. You’re someone who’s self-motivated, embraces responsibility and knows how to drive results
An appetite to learn and be part of a two-way feedback culture
The ability to commute to our offices in Hammersmith at least 3 days a week
A strong alignment with our company values and able to make an impact!

What the job involves

This role will bring customer insight, deep market knowledge and broad channel expertise to deliver effective campaigns that reach new customers and help drive conversion. It requires a mix of strategic thinking and hands-on execution, supported by the wider marketing function
Define and execute the go-to-market strategy for France – identifying market opportunity, key audiences, core messages and channel mix – with support from the Head of Brand and CMO
Be the voice of the French customer internally, using data and insight to shape the proposition, tone and localisation
Lead ongoing market activation and campaign delivery with direct responsibility for brand, content, influencer and PR channels
Work with our data and finance teams to ensure all activity is measurable and driving incremental revenue, and lead on reporting back to the business
Develop, either yourself or working with freelancers, creative and compelling content across the customer journey for a wide range of marketing channels, ensuring local relevance and brand consistency
Lead our local PR and influencer channel activity, generating and implementing campaigns that support our marketing strategy
Coordinate closely with internal teams to ensure centralised functions, including CRM, product marketing, partnerships, SEO and paid social, are executed effectively within a local context
Proactively propose strategies and tactics to optimise marketing efforts, in line with business objectives
Contribute towards campaign ideas, as well as brief and feedback on creative with customer insight and brand expertise

Salary benchmarks

Our take

When AnyVan founder Angus discovered that 50% of all vehicles on the road were half empty and had plenty of space to carry other items, he started AnyVan to give drivers the opportunity to use their empty space to make money and offer customers cost effective solutions to move their items and reduce the volume of vans on the road.

AnyVan offers delivery solutions for consumers, businesses and retailers, facilitating both on-demand and advanced bookings. Since launch, AnyVan has focussed predominantly on the consumer market utilising technology to shake up the traditional logistics model.

Driver tracking, two-hour collection & delivery time slots and evolving from reverse auction models to instant pricing has helped growth. As the property market boomed in the previous few years with people wanting to move homes and an increased demand for freight and retailers to deliver for their customers, the company has seen consistent growth.