Senior Social Manager, Seed
$145-165k
+ Equity
More information about location
Probiotics for improving human and planetary health
Open for applications
Probiotics for improving human and planetary health
201-500 employees
Open for applications
$145-165k
+ Equity
More information about location
201-500 employees
Company mission
To improve the health of people and the planet through pioneering the use of microbes and bacteria.
Role
Who you are
- You have 6+ years of social media experience across Instagram, Facebook, TikTok, Youtube, and Linkedin
- A proven track record of launching and growing TikTok and YouTube channels for brands in wellness, health, lifestyle, or consumer products
- You are fluent in the nuances of short-form and long-form video content, understanding what drives discovery, engagement, and community on each platform
- You are a strategic thinker with strong creative instincts, balancing brand integrity with social-native storytelling
- You are data-driven, leveraging metrics to iterate and optimize performance while staying true to the brand
- You are collaborative, working cross-functionally with creative, lifecycle, and scientific teams to translate complex concepts into compelling content
- You are energized by the intersection of science, wellness, and culture, and excited to help bring Seed’s mission to new audiences
- You are organized, proactive, and able to manage multiple projects with clear prioritization in a fast-moving environment
What the job involves
- You’re an endlessly curious Social Channels Manager with a deep connection to the cultural zeitgeist and a pulse on social channel trends and performance
- You’re passionate about shaping health culture and believe that storytelling can spark personal transformation
- You understand how to turn complex ideas into digestable stories, you spot trends, you care about facts
- You understand the cultural codes of TikTok, the narrative hooks of YouTube Shorts, and the craft of thumb-stopping Instagram reels—you create clear and compelling briefs to turn ideas in stories, native to their respective channels
- You understand and synthesize performance data into actionable insights, then plans for execution
- You’re a cross between a channel strategist, performance analyst and content expert—with a belief that content isn’t just a deliverable, it’s a vehicle for meaning
- You thrive in a fast-paced, feedback-rich environment and believe risky ideas are worth pursuing
- Build and execute Seed’s TikTok and YouTube strategies from the ground up, developing and owning a content calendar, monitoring channel performance, and reporting against clear business goals
- Develop a compelling content roadmap that integrates educational, science-led storytelling with culturally relevant, social-first formats
- Partner with Creative, PMM, and Brand teams to brief, produce, and optimize content, ensuring that each channel drives discovery, education, and community growth
- Track performance rigorously, using data to optimize content, posting schedules, and creative approaches for each platform
- Identify and manage relationships with creators, experts, and partners to extend Seed’s reach authentically
- Experiment thoughtfully, bringing a test-and-learn mindset to creative, format, and platform approaches
- Stay at the forefront of platform updates and trends, sharing learnings internally to inform brand-wide opportunities
Our take
Seed Health is a microbial company that researches, develops and sells probiotic supplements to boost gastrointestinal, dermatological oral, pediatric and nutritional health.
The last decade has seen a renewed focus on probiotics, and gut health in particular, with scores of companies bringing supplements to market. However the efficacy of many of these are still shrouded in doubt, and lacking in insightful scientific research. Seed appears committed to upping (and setting) the standard. The company’s chief scientist, Dr. Gregor Reid, is a global authority in microbial sciences, having chaired the UN-WHO panel that first defined the term “probiotics”. On top of this, the company’s advisory board comes with a strong resume in microbiology, immunology, genetics, metabolomics, gastroenterology, pediatrics, environmental sciences and women’s health.
The next big step for Seed Health will be to rise above an already crowded marketplace while continuing R&D for new product categories, with a particular focus on AI applications. Substantial funding in 2021 alongside stable profitability and the fostering of groundbreaking partnerships with the likes of the Swiss Institute of Allergy prove it is turning heads in the science sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (1 round)
Apr 2021
$40m
SERIES A
Total funding: $40m
Company HQ
Financial District, Boston, MA
Leadership
Ara Katz
(Co-CEO & Co-Founder)Having started their career in film, they were in the Founding Team of BeachMint, before leaving in March 2016 to co-found Seed. They have served since as co-CEO, alongside various Advisory positions.
Raja Dhir
(Co-CEO & Co-Founder)They studied at the University of Southern California before co-founding Seed Health with Ara in March 2016. They have served with Ara as co-CEO since, and also founded LUCA Biologics in August 2019.
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