Marketing Manager, Haud Systems

• Bachelor’s degree in Marketing, Communications, Business, or a related field; experience in the telecom or messaging industry is required and having a deep understanding of mobile network operators
• Proven experience in digital marketing, web management, social media marketing, lead generation, event coordination and/or product marketing
• Hands-on proficiency with SEO/SEM tools, CRM platforms, marketing automation and web analytics
• Strong copywriting and storytelling skills; ability to create content that explains technical messaging security concepts in clear, compelling language
• Excellent organisational skills and attention to detail; ability to manage multiple projects simultaneously
• Data-driven mindset with the ability to analyse campaign metrics and extract actionable insights
• Collaborative attitude and ability to work effectively with colleagues in product, sales, engineering and customer success across multiple time zones
• Experience of working with or for a mobile operator in defining new product launches and associated GTM materials

Desirable

• As a Marketing Manager at Haud Systems, you will execute and optimise integrated marketing activities across digital channels, the web, social media, events, sales development and product marketing
• You will collaborate closely with sales, product management, engineering and design teams to promote Haud’s messaging security and monetisation solutions
• This role emphasises doing rather than supervising; you will be responsible for creating and delivering campaigns and initiatives yourself while leveraging crossfunctional support and the necessary tools available to support you
• Contribute to the development of multichannel marketing strategies that align with Haud’s mission to secure global messaging and boost operator revenues
• Execute marketing campaigns across digital channels, email, social media, webinars and events, ensuring consistent brand messaging and compliance with telecom industry regulations
• Collaborate with product and sales teams to tailor messaging for mobile network operators, highlighting the value of Haud’s security and monetisation solutions
• Maintain and update the corporate website; optimise content for SEO and user experience, monitor site traffic and analyse reports to increase visibility and conversions
• Use data and insights from previous campaigns to refine new digital initiatives and improve ROI
• Manage Haud’s social media presence (LinkedIn, etc.), create and schedule engaging content, and maintain an editorial calendar that resonates with telecom operator audiences
• Monitor social analytics, report on key metrics, and adjust content strategies based on engagement and conversion data
• Work with the sales and business development teams to define target mobile operator personas, generate marketing-qualified leads and support pipeline growth
• Execute lead generation campaigns (e.g. , webinars, whitepaper downloads, targeted ads) and coordinate follow-up workflows in CRM and marketing automation platforms
• Track and analyse lead metrics, report campaign performance to stakeholders and recommend improvements based on data
• Plan and execute marketing events—such as industry conferences, virtual webinars and productdemo sessions—to promote Haud’s messaging security solutions and engage customers
• Coordinate logistics, venues and vendors; manage event budgets; develop promotional materials (invitations, landing pages, brochures) and collaborate with the communications team to drive attendance
• Collect attendee feedback and measure event effectiveness to inform future event planning
• Conduct market research to understand mobile operator needs and competitor positioning; apply insights to messaging security products and monetisation services
• Assist with go to market plans, including developing product messaging, naming and packaging, and creating sales enablement materials (e.g. , slide decks, blog posts, videos)
• Monitor customer feedback postlaunch and collaborate with product managers to iterate on features and communication strategies
• This individual‑contributor role will enable you to make a direct impact on Haud’s growth by executing marketing initiatives that help mobile operators secure messaging channels and generate new revenue streams