Associate Director of Affiliate Marketing, Wpromote
$93-113k
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$93-113k
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 6-8 years of experience working in Affiliate Marketing, comprising media campaign strategy within an agency/client environment
- Extensive experience developing, optimizing, analyzing, and reporting on Affiliate Marketing campaigns for a diverse range of clients and verticals (Ecom/retail, subscriptions, international and B2B)
- Experienced with affiliate networks such as Impact, CJ, PepperJam, Rakuten, AWIN, Partnerize, etc
- Experienced with insights data, partner performance, and key trends to inform the development of strategies and plans
- Strong working experience running regular and ad hoc reports to hone in on data that demonstrate areas of opportunity to grow and optimize client affiliate partnerships, with an emphasis on forecasting
- Bachelor’s degree or related four-year degree or relevant experience
What the job involves
- We’re looking for a performance-driven Associate Director, Affiliate Marketing to own and grow a portfolio of enterprise clients
- In this role, you’ll act as a strategic partner—driving affiliate strategy, execution, and innovation—while connecting the channel to broader Paid, Earned, and Owned media efforts
- Reporting into the Director, Affiliate Marketing, you’ll lead high-impact programs end-to-end, from partner development and campaign execution to cross-channel growth opportunities, all while delivering measurable business outcomes
- This is a highly visible role at Wpromote that blends hands-on execution with strategic leadership, helping shape how Affiliate Marketing contributes to client growth and Wpromote’s continued evolution
- Managing a select enterprise client accounts as both the main point of contact and Director support, providing proactive and consistent client outreach and communication
- Executing day-to-day responsibilities including:
- Weekly or bi-weekly reporting, monthly reporting, and/or QBRs
- Recruit and onboard new partners to your clients' programs
- Identify and execute paid placement campaigns from start to finish
- Interfacing with relevant affiliate networks to coordinate aspects of program management and engaging in regular communication with affiliates to foster growth
- Lead and launching any potential network migrations
- Developing relationships and socializing affiliate strategies across a diverse portfolio of clients, advancing strategies/objectives for select clients
- Establishing a strong understanding of client needs, solve complex challenges using subject matter expertise, drive process improvements, and strengthen client relationships
- Confidently navigates difficult client questions and responds credibly, can provide team with support on calls/in person during these conversations
- Assessing competitive landscape and providing recommendations, opportunities, suggestions, and education to clients and internal teams
- Continuously refining and updating the training process and materials for new hires
- Identifying areas of internal cross-sell and present recommendations to clients, working with internal teams on next steps and partnering with clients through the cross sell process
- Leading Affiliate Marketing-related discussions and partaking in internal or public speaking opportunities
- Maintaining sufficient knowledge of core digital marketing channels, including influencer marketing, paid media, and earned/owned media
- Assisting sales team on audits, decks and pitches for prospective Affiliate Marketing clients
- Improving business processes & workflows to enable better collaboration & efficiency between account managers, clients, and business units
- Spearhead development of new department deliverables based on Affiliate Marketing industry evolution and opportunities
- Support the Affiliate business unit leader and upper directorate in reporting to the SVP of Paid Media and other upper executives on key client service pillars: same-store growth, retention, new business, and partnerships
- Identify critical client/account issues and escalate them to appropriate executives in a timely manner
- Anticipating the needs of the Affiliate business unit leader, upper directorate and the SVP of Paid Media by providing concise, actionable information on account opportunities
- Oversee high-profile accounts to stay current on applicable technology, tactics, and account obstacles
- Test and learn new strategies, features, and platforms and share findings with the Affiliate Marketing department
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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