SEO Content Analyst, Insurify
$70-80k
Insurance quote comparison platform
Open for applications
Insurance quote comparison platform
201-500 employees
Open for applications
$70-80k
201-500 employees
Company mission
To help people quickly and easily save money on insurance.
Role
Who you are
- Join us if you like:
- $1.3 Trillion market opportunity
- MIT alumni founders
- Female-led startup
- $130M total funding
- Strong leadership team with experience from many successful startups around the world
- A self-starter with 1-2 years of experience in an SEO/Content role
- B.A./B.S. degree in Marketing, Communications, Business, Data Analytics, or Computer Science preferred
- Strong problem-solving skills
- Ability to navigate and execute in ambiguous problem spaces
- An understanding of how search engines and AI-driven ranking systems surface, interpret, and synthesize content across traditional and generative search experiences
- Fast learner with the ability to quickly adapt to new tools and processes
- Strong project management skills
- Proactive and stays ahead of the latest search trends and algorithmic changes
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Excellent organizational and analytic skills
- Exceptional attention to detail
- Confident communicator with excellent presentation skills
- A team player with a solid work ethic
- Self-motivated and eager to keep learning and growing
What the job involves
- Conduct keyword research and user intent analysis using SEO tools to create content outlines for transactional topics for writers and optimize existing content for both traditional search, AI Optimization (AIO), and Generative Engine Optimization (GEO)
- Partner on the ideation and execution of a scalable content strategy designed to grow qualified organic traffic while increasing visibility across AI-powered search experiences
- Optimize on-page SEO elements including titles, meta descriptions, headers, internal linking, and structured content to improve rankings, click-through rates, and AI/LLM comprehension
- Collaborate closely with SEO, editorial, and product teams to align content execution with evolving search algorithms, AI-driven search behavior, and business goals
- Analyze SEO best practices, competitive landscapes, and performance data to identify and apply optimization opportunities, including content gaps and AIO/GEO-friendly formatting and coverage
- Monitor and report on organic performance metrics such as traffic, rankings, CTR, and AI search visibility, using insights to continuously refine content and optimization strategies
Our take
Insurify is setting out to make the process of buying car insurance easier and better suited to what the customer requires. Since its founding in 2013, the company has secured 400 insurance partner integrations and generated over 130M quotes.
Operational in all 50 US states, the platform uses artificial intelligence to sift through quotes from insurance companies to empower its customers to make sensible choices. Policies can be purchased online or over the phone, and include exclusive rates and discounts found only through Insurify.
As competition across the insurtech and comparison market intensifies, Insurify has continued to differentiate through innovation. Recently, the company launches what it describes as the insurance industry's first ChatGPT app within OpenAI's ecosystem, allowing users to research and compare car insurance through conversational AI. Powered by more than 196M quote and 70,000 verified reviews, the integration delivers personalized estimates and side-by-side comparisons, further streamlining the insurance buying journey for Insurify users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2023
$22.4m
LATE VC
Sep 2021
$100m
SERIES B
Total funding: $154.1m
Company benefits
- Hybrid schedule: It’s our priority to ensure that employees stay connected, motivated, and supported.
- Unlimited PTO: Take the time you need when life happens.
- Health & Wellness: Competitive medical, dental, and vision benefits. HSA/FSA options, and more.
- Catered lunches, free snacks and beverages in the office: If you work at one of our homebases, enjoy food, drinks, and good conversation — on us.
- Save for tomorrow: 401(k), matching contributions and company stock options.
- Commuting reimbursement: Regardless of your commute — whether by public transport or driving to the office — we fully reimburse you for any expenses.
Company HQ
The Port, Cambridge, MA
Leadership
Snejina Zacharia
(Co-Founder & Co-CEO)Having worked as an Insession Technologies Project Manager, they spent 3 years at Dynamo Software and then 7 years as a Gartner Director. They took an MBA at MIT before founding Insurify in September 2013.
Tod Kiryazov
(Co-Founder & CPO)Having spent almost 5 years at Northeastern University as Director of Digital Strategy, they co-founded Insurify in 2013.
Giorgos Zacharia
(Co-Founder & Co-CEO)A seasoned Advisor and Investor for more than ten years in various companies. Former CTO of OpenTable. As well as co-founding Insurify and serving as Board Member, they are also the current President of KAYAK.
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