Senior Growth Marketing Manager, FourKites
$90-120k
+ stock options and bonus
AI supply chain orchestration & visibility platform
Be an early applicant
AI supply chain orchestration & visibility platform
501-1000 employees
Be an early applicant
$90-120k
+ stock options and bonus
501-1000 employees
Company mission
To drive end-to-end supply chain orchestration, with visibility as the foundation.
Role
Who you are
- 5+ years of B2B demand generation or growth marketing experience, ideally in enterprise SaaS. Supply chain, logistics, or transportation technology and AI agents experience is a strong plus
- Direct, hands-on experience managing Google Ads and LinkedIn Ads campaigns, from strategy through execution and optimization
- Strong project management instincts — comfortable building the templates, processes, and calendars that keep a marketing team organized
- A collaborative style; you'll work closely with the Director, sales, content, and marketing operations
- Comfort working with data and marketing ops to track performance — fluent enough in the numbers to know what to test next
- Strong writing skills — clear, human copy for campaigns, even if long-form content isn't your primary focus
- We encourage you to apply if you think you may be a fit and give us both a chance to find out!
What the job involves
- We're looking for a Sr Growth Marketing Manager to own and scale the programs that turn target accounts into qualified pipeline
- This role owns demand generation end-to-end — paid media (Google Ads, LinkedIn Ads), nurture campaigns, and content syndication — and shares ownership of our webinar program while working closely on overall messaging strategy and brand direction
- This is a high-ownership, execution-focused role for someone equally comfortable optimizing a paid search account and building a nurture sequence
- You'll set demand gen campaign strategy and drive it forward independently, while collaborating with the Director on how that strategy ladders up to FourKites' broader narrative
- Design and execute the integrated marketing plan spanning paid, content, and lifecycle programs, with a roadmap and budget to hit awareness, conversion, and pipeline targets
- Own strategy and execution for all demand generation campaigns that nurture and convert leads into opportunities
- Build and manage always-on and campaign-specific nurture programs, including email sends, in coordination with sales development
- Own end-to-end execution for roughly half of our webinar program (platform administration, promotion, registration, and follow-up), with the Director owning the other half
- Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement
- Use AI tools to accelerate campaign work — drafting and iterating on copy, summarizing performance data, and speeding up day-to-day execution across programs
- Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages
- Own quarterly keyword planning — competitive gap analysis, tiered keyword strategy, and forecasting
- Maintain and refresh our ICP and target persona/title lists each half or after major launches
- Own content syndication programs end-to-end — vendor selection and contracting, asset delivery, and lead handoff with marketing ops and SDRs
- Own third-party promotions and paid placements, from vendor outreach through performance tracking
- Build and maintain campaign planning templates and calendars that keep stakeholders aligned on timing, assets, and channels
- Partner with our agency contractors to manage social media, drafting roughly two posts per week and connecting stakeholders from other departments
- Partner with the Director, Corporate Marketing on nurture and webinar strategy — you own execution, and align with her on direction and messaging
- Partner with marketing operations on reporting infrastructure — pipeline sourced/influenced, cost per opportunity, channel-level ROI
- Continuously test, measure, and iterate on targeting, messaging, and spend allocation
- In your first 90 days: you'll have taken ownership of paid media and webinar programs, be fluent in current campaign performance and ICP targeting, and have a working rhythm with the Director on nurture and webinar strategy
- By month six: you'll be running demand gen campaigns independently end-to-end, have a content syndication program live and generating qualified leads, have improved reporting visibility into pipeline sourced by channel, and have tightened campaign planning processes for the broader marketing team
Our take
The trucking industry has long struggled with inefficiencies, particularly due to a lack of visibility and shipping data. This often results in trucks underutilizing their capacity and driving empty miles. While Electronic Logging Devices (ELDs) have been introduced as a solution, they haven't motivated drivers employed by trucking companies to address these inefficiencies.
FourKites offers a digital platform that enhances visibility and efficiency in trucking routes and cargo capacity, reducing the number of empty miles. Rather than focusing on trucking companies or drivers, FourKites targets businesses that require shipping, aligning with their financial incentives to improve logistics efficiency.
Amid a competitive landscape of startups addressing inefficiencies in trucking, FourKites has found success by partnering with shipping companies and businesses that need their services. by making shipping partnerships contingent on using their technology, FourKites bypasses driver reluctance and delivers real efficiency improvements for the entire shipping process.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2022
$10m
LATE VC
Mar 2021
$100m
SERIES D
Total funding: $211.6m
Company HQ
West Loop Gate, Chicago, IL
Leadership
Matthew Elenjickal
(Founder & CEO)Matthew spent half a decade at i2 Technologies and served as an Oracle Consultant, before taking an MBA at Northwestern University. On graduation, they founded FourKites in August 2014, serving ever since as CEO.
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