Director of Product Marketing, Cardless
$175-220k
+ Equity
5+ days a week in office (Jackson Square, San Francisco)
Co-branded credit card creation platform
Open for applications
Co-branded credit card creation platform
21-100 employees
Open for applications
$175-220k
+ Equity
5+ days a week in office (Jackson Square, San Francisco)
21-100 employees
Company mission
To make credit more engaging, rewarding, and accessible.
Role
Who you are
- 5–8+ years in product marketing, with real ownership of positioning and messaging at a B2B or B2B2C company. Fintech, payments, or card issuing experience is a strong plus
- A track record of owning both a company website and the sales collateral built from the same narrative — not just one or the other
- Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers, and a separate but consistent story for consumer-facing card marketing
- A builder, not just a strategist — this is a hands-on IC role at a company with no existing PMM function. You'll write the deck yourself, not just brief someone to
- Experience working directly and iteratively with sales/partnerships teams — collateral gets built and rebuilt based on what happens in real deals
- Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing
- Skills and Competencies
- Narrative and Positioning Craft: You can take a complex financial product and find the story that makes it obviously compelling — not generic marketing language, but a sharp, defensible point of view on why Cardless wins
- Two-Audience Fluency (B2B2C): You can shift fluidly between speaking to an enterprise partner's executive team and thinking through how their own consumers will experience a card — most PMMs have only ever had to do one of these
- Writing: You write clearly and persuasively in your own voice, without needing a copywriter to make your ideas land. Decks, web copy, one-pagers — you write the first draft yourself, and it's good
- Sales Partnership: You spend real time in the room with Business Development and Account Management, not just downstream of them — you know what's actually landing in live conversations and rebuild collateral around it
- Design Direction, Not Design Execution: You have a strong eye and can direct a contractor or agency to a polished result, even though you're not the one in Figma
- Judgment and Autonomy: This is a first PMM hire — there's no playbook waiting for you. You can prioritize across positioning, website, and collateral without someone telling you what to work on first
What the job involves
- Cardless operates at the intersection of financial infrastructure, brand partnerships, and capital markets — and the distance between what the market thinks of Cardless and what we actually do is where growth either accelerates or stalls. This role exists to close that gap
- Cardless is hiring its first product marketing hire — a senior, hands-on PMM who will define how we talk about ourselves in the market and build the narrative our business team uses to land our newest customers
- This is a hybrid role by design: you'll own brand narrative and positioning (including our website), have the freedom to start investing in blogging, social channels, and other forms of thought leadership, and you'll own our sales collateral (decks, one-pagers, case studies, battlecards)
- Those two things should come from the same person and the same story, especially at this stage
- We're a B2B2C business: we sell to enterprise partners (brands, banks, or programs), and those partners in turn put a card in front of their own consumers
- You'll need to be comfortable positioning for both audiences — the enterprise buyer evaluating a platform, and the eventual cardholder experience that buyer is signing up for
- You won't be doing this alone on execution — we'll support you with contract design/web resources for production work — but you own the strategy, the words, and the through-line from website to sales deck
- Define Market Positioning:
- Define and continually sharpen how Cardless is positioned against competitors and alternatives (in-house programs, legacy processors, other co-brand platforms) — not a static one-pager, but a narrative you keep pressure-testing against the market
- Translate that positioning into language that works for two audiences at once: the enterprise partner evaluating a platform, and the consumer who eventually carries the card
- Track competitors and adjacent players — what they claim, what they actually ship, and where Cardless has a genuine edge — and keep leadership current on it
- Bring an outside-in view into internal roadmap conversations, grounded in what's actually resonating — or not — with partners and prospects
- Own the Website and Brand Narrative:
- Own content strategy, structure, and copy for cardless.com, keeping it current with new launches, partnerships, and proof points
- Direct design and engineering resources to execute changes — you set the narrative and the bar, you don't need to build the page yourself
- Make sure every public-facing surface — website, decks, one-pagers — tells the same consistent story, instead of three different versions of what Cardless does
- Treat the website as a living asset, not a one-time project — revisit and rewrite it as the product and market change, not once a year
- Build the Sales Toolkit:
- Build and maintain the core sales collateral — pitch decks, one-pagers, case studies, competitive battlecards, RFP boilerplate — that the Business team actually uses in real conversations
- Work in tight partnership with Business leadership to learn what's winning and losing deals, and rebuild collateral accordingly rather than treating it as finished once it ships
- Turn live partner wins — Coinbase, Bilt, and whoever's next — into case studies and proof points that make the next pitch more credible
- Make sure collateral reflects what Cardless actually does and where it's going, not what shipped two product cycles ago
- Drive Launches and External Content:
- Plan and execute go-to-market for new products, features, and brand partnerships — including press, content, and equipping sales to sell it
- Drive external content that reinforces positioning: blog posts, case studies, LinkedIn messaging, and work with our PR lead on speaking opportunities as they arise
- Prioritize and sequence launches so the market hears about the right things at the right time, rather than everything landing at once or nothing landing at all
- Direct contract designers and agencies on graphics and creative assets — setting direction and holding the quality bar, without needing to be the one designing
Our take
Cardless is a financial technology company attempting to modernise co-branded credit card programs. There are around 200 brands in the U.S. with traditional cards that haven't been modernised in over 20 years. These traditional cards, from the likes of Costco and Sam's, enable shoppers to collect reward points that they can use for things like travel.
Cardless’ co-founders are no strangers to the financial industry. Michael Spelfogel spent time at Visa, and Scott Kazmierowicz worked in banking for Goldman Sachs. Through their experiences, they spotted a gap in the market for simple, credit card loyalty programs that focus on customer experiences. For example, it helps popular consumer brands launch credit cards that can engage with their fans and reward them with bespoke benefits.
The global credit card market is valued at over $100 billion. It's certainly big enough for consumer brands to enter; however, with Cardless acting as a middleman, there's always a risk that it could get frozen out by the big banks. Nevertheless, it secured $60 million in Series C funding in 2025, which will be used to expand its products, partnerships and card programmes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-30% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2025
$60m
SERIES C
Nov 2024
$30m
GROWTH EQUITY VC
Total funding: $140m
Company benefits
- 💸 Competitive salaries, equity, and a 401(k) plan
- 🏥 Top-of-the-line healthcare (medical, vision, and dental), with 100% primary coverage and 75% dependent coverage for medical
- 🌴 Unlimited paid time off, with a minimum of 15 days off per year
- 👶 Parental leave for birthing and non-birthing parents
- ✈️ Team trips & offsites
- For in-office employees:
- 🍱 Catered lunch at the office every day, plus plenty of snacks & drinks
- 🚎 $250/month commuter assistance for public transit or our parking garage
- For remote employees:
- 🖥️ $500 remote setup stipend to help you do your best work
Company HQ
Mission District, San Francisco, CA
Leadership
Scott Kazmierowicz
(Co-Founder & CEO)Former Investment Banker at Allen & Company and Bank of America. Former Software Engineer at Goldman Sachs. BS in Computer Science at Stanford University.
Michael Spelfogel
(Co-Founder & President)Former Data Scientist at Lyft and Rent the Runaway. Formerly in Commercial Card Management at Visa. BASc in Management Science and Engineering at Berkley.
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