Head of Performance Marketing, Lupa

• +5 yrs experience with all key digital platforms + SEO experience
• Not looking for a 9am-7pm environment. We are building Lupa at an incredible pace and expect our team to go above and beyond every day.
• Excited about building AEO/GEO muscle
• Comfortable interpreting complex data and translating it into actionable plans
• Can pivot strategy when campaigns underperform or markets change
• Able to articulate ideas clearly to executives, teams, and stakeholders
• Focused on KPIs, growth metrics, and ROI

Desirable

• Digital Marketing Strategy: Ability to design, implement, and oversee comprehensive digital marketing plans across multiple channels (SEO, PPC, social media, email, content, etc.)
• Data-Driven Decision Making: Comfortable using analytics (Google Analytics, marketing dashboards, CRM data) to make informed strategic choices
• Brand Strategy: Understands brand positioning and ensures all digital efforts align with brand identity
• Customer Journey Mapping: Knows how to guide potential customers from awareness to conversion
• SEO & SEM: Deep understanding of search engine optimisation and search engine marketing
• Social Media Marketing: Knowledge of paid and organic strategies on multiple platforms
• Content Marketing: Ability to oversee content creation that drives engagement and conversions
• Email & Automation Marketing: Knowledge of campaigns, segmentation, and marketing automation tools
• Analytics & Reporting: Comfortable interpreting KPIs, ROI, and using tools like Google Analytics, HubSpot, or Tableau
• Paid Advertising: Experience managing PPC campaigns (Google Ads, social ads) and optimizing for ROI

• Apply with profile
• Pre-screen questionnaire
• Video call with hiring team
• Interview
• In person interview