Marketing Operations Manager, Hello Heart
B2B
$110-125k
Cardiovascular health technology company
Posted today
Cardiovascular health technology company
201-500 employees
Posted today
$110-125k
201-500 employees
Company mission
To change the way people care for their hearts.
Role
Who you are
- 4+ years of experience in within a marketing role, ideally specializing in marketing or demand generation operations
- Working experience with Salesforce, Pardot, and BI tools like Ramp Metrics, HubSpot, and Marketo
- Deep understanding of lead management, tracking, and attribution
- Proven track record of improving marketing systems to support growth
- Analytical, detail-oriented, and systems-savvy
- Collaborative, resourceful, and comfortable working across teams in a fast-paced environment
- Experience in digital health, wellness, or other high-growth, mission-driven sectors a plus
What the job involves
- Hello Heart is hiring a Marketing Operations Manager, B2B to drive scalable, data-informed marketing programs and improve campaign performance. This role will play a key part in designing and executing our marketing automation strategy – ensuring seamless systems, workflows, and reporting to support pipeline growth
- Reporting to the Director of Demand Generation, this role sits within the Enterprise Marketing team and partners closely with Sales, Sales Operations, BDRs, and Brand to ensure campaigns are aligned, data-informed, and execution-ready
- This is a hands-on role for someone who thrives at the intersection of strategy and execution—balancing campaign delivery with process improvement and reporting rigor
- Own day-to-day Marketing Ops processes including campaign setup, lead routing, attribution, and reporting
- Use platforms like Salesforce and Ramp Metrics (or similar) to track pipeline performance
- Oversee backend campaign execution, ensuring accurate tracking, lead capture, and automated data flow across systems
- Collaborate with Sales and Brand to ensure alignment on campaign goals, workflows, and KPI measurement strategy
- Support pre- and post-event operations, including lead scanning and post-event follow-up processes
- Improve funnel efficiency by optimizing campaign workflows and establishing best practices for lead handoff, and data hygiene
- Run marketing experiments and share insights to guide future strategy
Our take
Heart disease is the leading cause of death across the United States, and action has never been more urgent in light of the Surgeon General's Call to Action on hypertension, a major preventable risk factor for all heart conditions. Hello Heart is a medical tech company that helps its users achieve lifestyle changes that will reduce their risk of heart disease, using artificial intelligence, behavioral science, a digital coaching app and connected monitoring tools to achieve this
Hello Heart is offered as a service to individuals via its app and to employers and health insurance who can offer it as a perk to their employees or customers. While other solutions exist, such as a plethora of health-related, gamified apps and coaching services, Hello Heart is somewhat unique with its membership of the American Heart Association's Innovator's Network, giving its solution a great deal of credibility compared to its rivals. Indeed, Hello Heart drives down health care costs by almost $2,000 a year per user, which has led to it being offered as a perk by companies such as Delta Airlines and Northwestern Mutual.
The company has raised a significant amount of funding, most recently in 2022 which saw it closing a Series D round. It is currently focusing on R&D efforts to improve the AI underpinning its technology, allowing it to add new and more thorough health tracking and coaching capabilities. With a popular and effective solution to a growing problem, Hello Heart is well poised to continue its run of success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$70m
SERIES D
May 2021
$45m
SERIES C
Total funding: $138m
Company benefits
- Healthcare: Our team’s health and well-being is important to us. We offer a benefits package that includes medical, dental (U.S. only), and vision coverage to all team members and their dependents
- Unlimited vacation: We strongly believe that quality time outside the office is vital to our team’s satisfaction and well-being. We offer unlimited PTO and encourage everyone to take the time, rest up, rejuvenate, and come back refreshed
- Equity package: Each of our team members has an equity package. Getting stock options makes each of our employees real partners in building our company
- Annual company-wide offsite: All team members meet once a year at our amazing annual offsite to have fun, learn more about our company, and drive our mission forward
- Challenge & ownership: At Hello Heart we are always challenged and constantly grow. You will have the opportunity to take your career to the next level
Company HQ
Menlo Park, CA
Leadership
Maayan Gonnen-Cohen
(Co-Founder & CEO)After graduating from Tel Aviv University with an MBA, Maayan became a Sergeant for the Israeli Defense Force. Before Co-founding Hello Heart, they were the Head of Retail and Consumer Goods Practice at TASC Consulting & Capital.
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