Senior Content Marketing Manager, Kalepa
$115-185k
+ Significant equity options package
AI-driven commercial insurance provider
Open for applications
AI-driven commercial insurance provider
21-100 employees
Open for applications
$115-185k
+ Significant equity options package
21-100 employees
Company mission
To help commercial and specialty insurers bind with confidence.
Role
Who you are
- Have 6+ years of experience in content marketing, content strategy, editorial, or thought leadership roles
- Have experience building content systems, not just creating individual content assets
- Have exceptional writing and editing skills, with a proven ability to simplify complex technical or industry-specific topics
- Have experience creating content that supports business objectives such as SEO growth, audience growth, executive visibility, demand generation, or pipeline influence
- Have strong ghostwriting capabilities and can adapt tone and voice across different stakeholders
- Have excellent editorial instincts and a high standard for clarity, structure, accuracy, and quality
- Are naturally curious and enjoy identifying new opportunities, testing ideas, and learning from results
- Are highly organized and capable of managing multiple projects, stakeholders, and deadlines simultaneously
- Have experience writing data-driven stories, research-based content, or industry analysis
What the job involves
- We're looking for a Content Marketing Manager to own Kalepa's content strategy, thought leadership programs, and content distribution efforts
- You'll be responsible for shaping our narrative, building executive and SME thought leadership, growing our audience, and developing content programs that create measurable business impact
- This is not a traditional content writing role
- We're looking for someone who can independently build and operate a content engine that drives awareness, credibility, audience growth, and pipeline
- You'll work directly with executives, product leaders, customers, and subject matter experts to uncover insights, develop differentiated points of view, and create content that helps establish Kalepa as the sharpest and most trusted voice at the intersection of AI and insurance
- You'll create content across a variety of formats and channels, including blogs, thought leadership, newsletters, original research, webinars, customer stories, sales enablement, and emerging content formats
- Just as importantly, you'll help determine which topics, formats, channels, and programs are worth investing in next
- We believe the best candidates are naturally curious, experimental, and data-driven
- We're looking for someone who enjoys testing ideas, learning quickly, and continuously raising the bar on both the quality and impact of our content
- You will report directly to the Marketing Director and play a central role in shaping Kalepa's marketing function from the ground up
- Partner with executives, customers, and subject matter experts to identify insights, develop original points of view, and create differentiated market narratives
- Write, edit, and publish high-quality content across formats including blogs, newsletters, research reports, webinars, customer stories, case studies, landing pages, sales enablement assets, and emerging content formats
- Build and manage thought leadership programs for executives and subject matter experts, including content planning, interviewing, ghostwriting, publishing, and performance tracking
- Own SEO and AEO initiatives to improve discoverability across traditional search engines and AI-powered answer engines
- Continuously experiment with new formats, channels, and audience growth initiatives, using data to determine where Kalepa should invest further
- Use AI tools responsibly to accelerate production and research while maintaining a high bar for editorial quality, accuracy, and original thinking
- Track, analyze, and report on content performance, using insights to refine strategy, prioritization, and investment decisions
Our take
Insurance products that are underwritten at the Efficient Frontier are essential for businesses to mitigate financial risk, but one-size-fits-all approaches to insurance results in many coverage plans being unfairly priced. The reason for this is that whilst businesses each present their own unique set of hazards, identifying them for each company is an incredibly lengthy process for human underwriters.
Kalepa leverages human-interrupted artificial intelligence to identify the true hazards of a business through a data-driven approach and provide insurance that is priced accordingly. The company claims that it reduces the time that insurance providers take to provide quotes by over 40% and helps businesses save over $15M in losses, whilst also improving coverage uptake for insurance providers.
Whilst the commercial insurance sector is certainly oversaturated, Kalepa stands out by providing its AI-driven underwriting platform to insurance providers, helping them compete through faster quotes and lower prices. In addition to its underwriting platform, the company also provides its solutions in the form of embeddable APIs, and recently formed a new MGA that will underwrite excess casualty risks using Everspan paper.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company HQ
Flatiron District, New York, NY
Leadership
Paul Monasterio
(Co-Founder & CEO)Prior to co-founding Kalepa in 2018, Paul worked in Strategy and Measurement at Facebook and served as the VP at Applied Predictive Technologies.
Daniel Hillman
(Co-Founder & COO)Previously a VP of Sales at Mastercard and Applied PRedictive Technologies.
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