Manager of Public Relations, Whatnot
$155-165k
+ Equity
Live stream platform & marketplace for collectibles
Open for applications
Live stream platform & marketplace for collectibles
501-1000 employees
Open for applications
$155-165k
+ Equity
501-1000 employees
Company mission
Whatnot missions is to enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- As our Manager, Public Relations you should have 6+ years of Public Relations or corporate communications and product communications experience
- Experience working on Trust & Safety issues and crisis management
- A strong understanding of the tech or e-commerce and policy landscape
- Experience collaborating with product teams to distill complex language into a digestible narrative
- Strong project management capabilities including planning, prioritizing and execution
- A self-starter who can prioritize in challenging situations and balance between two-sided community needs and business and seller priorities
- Exceptional writing skills, ability to quickly message complex topics for multiple audiences
- You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small
- Experience forging relationships and working cross-functionally with marketing, Trust & Safety, product, legal, and policy teams
- High-growth startup, marketplace or creator-focused platform experience preferred
What the job involves
- We’re hiring for an experienced PR Manager to lead Trust & Safety, while supporting Corporate and Product-related priorities
- As the Manager, Public Relations, you will be responsible for leading Trust & Safety communications while executing our corporate and product communications strategies
- You’ll be an integral part of the team in supporting Whatnot’s brand and reputation, including media relations, crisis communications and external communications
- Lead Trust & Safety Comms: Work cross-functionally with Policy, Commerce, Trust & Safety, and Legal to ensure we educate our community and the broader public around important policy topics and changes, from communications plans to partnering with Policy to develop content. Manage company response for crisis and navigate high-profile escalations in real-time with key stakeholders
- Own Media Relations: Build relationships with key reporters while establishing Whatnot as a key resource, develop pitch angles that support and protect our broader business narratives, and create thought leadership opportunities for our spokespeople that will further position Whatnot as a trusted platform
- Execute Corporate and Product Comms: Help drive brand awareness for Whatnot by regularly educating the press about what we do, driving thought leadership for our spokespeople, and leveraging company data and insights to move our key business and product narratives forward. Develop product messaging, blog posts, proactive pitches, case studies, and thought leadership narratives to spotlight the platform’s growth, innovation and new features
Our take
The collectible toy market is large, and Whatnot has built a unique social platform that enables sellers to use livestreams to showcase their products and reach more buyers. The company’s focus is on collectible toys, some of which are rare and can cost thousands of dollars, and has also expanded to sports cards.
The idea of Whatnot was led by buyer trends. Instagram's live feature became a popular place for selling toys and trading cards, but of course was not set up to facilitate bidding or handling payments after a sale occurs. Whatnot combines live showcasing with follow-up sale capabilities, thus serving the community in a more novel way than established collectibles market players such as eBay.
The company has grown fast. It was established in 2019 and has already expanded from its original category - Funko Pop figurines - to Pokemon cards, pins, sports cards, and many more. There is still plenty of scope for expanding into new categories, as the company aims to establish itself as the go-to for this large niche, which will be facilitated by the strong levels of funding that Whatnot has raised.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
54% employee growth in 12 months
Company
Employee endorsements
Hard working team
"Everyone here puts in the work. It's refreshing to work on a team where everyone is carrying their weight and lifting each other up. The work ethic..."
Funding (last 2 of 6 rounds)
Jul 2022
$260m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $484.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Full-time Whatnauts receive equity, a WFH stipend to support your remote workspace and a monthly stipend to dogfood the app.
- Recharge: Flexible Time Off policy, holiday week off at the end of year, and paid parental leave after 1 year with us.
- Flexibility: Remote-first work culture. We provide a working environment where you're in charge of your time and schedule.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be nice
Company HQ
Marina del Rey, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
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