Head of Marketing, Foodsteps
UK & EU, Registrar Corp
2-3 days a week in office (Whitechapel, London )
Environmental footprint labels for the food industry
Be an early applicant
Environmental footprint labels for the food industry
1-20 employees
Be an early applicant
2-3 days a week in office (Whitechapel, London )
1-20 employees
Company mission
Foodsteps' mission is to track the environmental foodprint of food from farm to fork.
Role
Who you are
- We're on the lookout for a creative, strategic and passionate Marketing Director to lead our marketing efforts for our EU-based portfolio companies Foodsteps and Cosmetri
- 7+ years working in B2B marketing, preferably in a fast-paced, growth-oriented environment
- Exceptional strategic thinking combined with execution and reporting. You’ll be setting the strategy, managing a team to deliver it and tracking performance
- Equal parts commercial and creative. You need to care about driving revenue as much as you do about connecting customers to our products and growing brand awareness
- Experience working cross-functionally with Sales to create service-level-agreements and achieve quarterly and annual targets
- Proficiency of Hubspot, LinkedIn and Google Analytics
- Growth mindset, positive attitude and curiosity!
- Passion for climate-tech and the potential it brings
What the job involves
- In this role, you'll be the driving force behind defining and executing a holistic Marketing and Communications strategy that not only fuels our growth but also positions each brand as leaders in the industry
- You’ll work with the executive team to unlock new commercial opportunities and ensure we’re leading the conversation
- Lead and coach a high-performing marketing team, encouraging collaboration and professional development
- Provide strong strategic and commercial direction to the Senior Leadership Team
- Ensure clear communication and alignment with Sales, Product, and Customer Success
- Develop and own an insight-driven marketing and communications strategy to drive brand awareness, lead generation, and customer engagement
- Collaborate with senior leadership to ensure cross-functional buy-in and alignment of marketing initiatives with business objectives
- Identify new market opportunities, customer segments, and emerging trends to attract prospects and revenue
- Oversee the creation and management of demand generation campaigns across multiple channels including paid ads, owned and sponsored events, email, social, content and PR
- Oversee the development of creative assets, messaging, and positioning to ensure consistency across all marketing touchpoints
- Monitor industry trends and competitors to ensure our messaging and distribution tactics are differentiated
- Set key performance indicators (KPIs) and success metrics to track the effectiveness of marketing efforts
- Report on campaign performance and insights to senior leadership, providing data-driven recommendations for future initiatives
- Manage the marketing budget, allocating resources efficiently to maximise ROI
Salary benchmarks
Our take
Food systems are responsible for over 30% of global greenhouse gas emissions. It is thus crucial for this industry to address its environmental impact in order to avoid the consequences of a climate crisis. Foodsteps is a food sustainability start-up that aims to allow food businesses to measure, reduce and communicate their environmental impact.
The company was founded by Anya Doherty while she was researching sustainable food systems at the University of Cambridge. Foodsteps has developed a database that contains the environmental impact of more than 1,000 ingredients. The company helps both brands and food service providers, to calculate and communicate the footprint of menus and products.
The company's long-term goal is to make sustainability an easy choice for food businesses. As part of this strategy, the company expanded its area of expertise in order to not only calculate the footprint of foods and ingredients, but to also offer a cloud-based platform where companies can track product development, monitor reductions in emissions, set targets and print their own environmental labels.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
May 2022
$4.1m
SEED
Total funding: $4.1m
Company HQ
Kensington, London, UK
Articles
Leadership
Anya Doherty
(CEO)Earned a BA in Natural Sciences from University of Cambridge. Previously Co-Founder at Youngwilders for 2 years.
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