Head of Marketing, Foodsteps

UK & EU, Registrar Corp

Salary not provided

Google Analytics

Hubspot

Senior and Expert level

London

2-3 days a week in office (Whitechapel, London )

Environmental footprint labels for the food industry

Job no longer available

Environmental footprint labels for the food industry

21-100 employees

B2BSustainabilityFoodAgricultureEnvironmental

Job no longer available

Salary not provided

Google Analytics

Hubspot

Senior and Expert level

London

2-3 days a week in office (Whitechapel, London )

21-100 employees

B2BSustainabilityFoodAgricultureEnvironmental

Company mission

To empower the food industry to accelerate its journey to net zero.

Job

Company

Role

Who you are

We're on the lookout for a creative, strategic and passionate Marketing Director to lead our marketing efforts for our EU-based portfolio companies Foodsteps and Cosmetri
7+ years working in B2B marketing, preferably in a fast-paced, growth-oriented environment
Exceptional strategic thinking combined with execution and reporting. You’ll be setting the strategy, managing a team to deliver it and tracking performance
Equal parts commercial and creative. You need to care about driving revenue as much as you do about connecting customers to our products and growing brand awareness
Experience working cross-functionally with Sales to create service-level-agreements and achieve quarterly and annual targets
Proficiency of Hubspot, LinkedIn and Google Analytics
Growth mindset, positive attitude and curiosity!
Passion for climate-tech and the potential it brings

What the job involves

In this role, you'll be the driving force behind defining and executing a holistic Marketing and Communications strategy that not only fuels our growth but also positions each brand as leaders in the industry
You’ll work with the executive team to unlock new commercial opportunities and ensure we’re leading the conversation
Lead and coach a high-performing marketing team, encouraging collaboration and professional development
Provide strong strategic and commercial direction to the Senior Leadership Team
Ensure clear communication and alignment with Sales, Product, and Customer Success
Develop and own an insight-driven marketing and communications strategy to drive brand awareness, lead generation, and customer engagement
Collaborate with senior leadership to ensure cross-functional buy-in and alignment of marketing initiatives with business objectives
Identify new market opportunities, customer segments, and emerging trends to attract prospects and revenue
Oversee the creation and management of demand generation campaigns across multiple channels including paid ads, owned and sponsored events, email, social, content and PR
Oversee the development of creative assets, messaging, and positioning to ensure consistency across all marketing touchpoints
Monitor industry trends and competitors to ensure our messaging and distribution tactics are differentiated
Set key performance indicators (KPIs) and success metrics to track the effectiveness of marketing efforts
Report on campaign performance and insights to senior leadership, providing data-driven recommendations for future initiatives
Manage the marketing budget, allocating resources efficiently to maximise ROI

Salary benchmarks

Our take

Food systems are responsible for over 30% of global greenhouse gas emissions. So it is crucial the industry addresses its environmental impact. Foodsteps is a food sustainability start-up that aims to allow food businesses to measure, reduce and communicate their environmental impact.

Foodsteps has developed a database that contains the environmental impact of more than 1,000 ingredients. Leveraging this, the company helps both brands and food service providers to calculate and communicate the footprint of menus and products.

The company's long-term goal is to make sustainability an easy choice for food businesses. To this end, its platform also enables companies to monitor reductions in emissions, set targets and print their own environmental labels. In 2024, Foodsteps was acquired by Registrar Corp, which sees it gain access to a global market of over 32,000 companies - a great chance to broaden its reach

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (1 round)

May 2022

$4.1m

SEED

Total funding: $4.1m

Company HQ

London, UK

Leadership

Anya Doherty

(Founder & Managing Director)

Earned a BA in Natural Sciences from the University of Cambridge. Previously Co-Founder at Youngwilders for 2 years.

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