Senior/Lead Performance Marketing Manager, Burner
Contract
App for creating temporary phone numbers
Job no longer available
App for creating temporary phone numbers
21-100 employees
Job no longer available
21-100 employees
Company mission
To build best-in-class software products that empower millions of customers with better control of their privacy,c communications, and identity.
Role
Who you are
- Experience: Minimum of 5+ years of experience in performance marketing/user acquisition — ideally with mobile apps
- Technical Skills: Proficiency in PPC/SEM, Apple Search Ads, Google Ads, Bing, Facebook Ads Manager, Adjust, Google Analytics, and other digital marketing tools
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions
- Team Player: Strong collaboration skills and the ability to work effectively with cross-functional teams
- Entrepreneurial Mindset: Self-starter who takes full ownership of channels and results, demonstrating a proactive approach to problem-solving
- Detail-oriented: Highly attentive to campaign management details, including account structure, match types, and iterative creative optimization
- Hands-On Manager and Coach: Willingness to get hands dirty with day-to-day tasks and campaign management, and ability to coach others to do the same
- Strategic Thinker: Capable of doing both tactical and strategic work, balancing immediate needs with long-term goals
- Effective Communicator: Ability to create compelling presentations and decks to secure buy-in from stakeholders on marketing plans and strategies
What the job involves
- As a Performance Marketing Manager at Burner, you will develop, execute, and optimize digital marketing channels and campaigns to drive user acquisition, engagement, and retention
- You will work closely with our marketing, product, and analytics teams to ensure our campaigns are effective, data-driven, and aligned with our brand
- Your expertise in digital advertising, analytics, and growth strategies will be crucial in helping us reach our growth goals
- Develop and Execute SEM Campaigns: Develop. structure, implement, and optimize SEM campaigns across Google and Bing
- Optimize UA Campaigns: Continuously monitor and optimize user acquisition campaigns across various digital channels including Apple Search Ads, ASO, Google Ads, Facebook, Instagram, Reddit, and others to improve CACs and ROAS
- Data Analysis: Analyze campaign data and performance metrics to provide actionable insights and recommendations
- Reporting: Prepare and present regular performance reports to stakeholders, highlighting key insights and recommendations
- Budget Management: Manage marketing budgets to ensure efficient and effective use of resources to achieve KPIs
- Testing: Develop hypotheses and conduct A/B tests to optimize ad creatives, landing pages, and overall user experience
- Collaboration: Work closely with the product, analytics, and creative teams to develop reporting, campaigns, compelling ad creatives, and landing pages
- Stay Updated: Keep up-to-date with the latest trends and best practices in digital marketing and the mobile app industry
Our take
Whilst burner phones have an understandably shady reputation, the ability to make and receive calls & texts whilst protecting your personal information has a broad and by-the-book range of use cases. Not only does it promote better security when giving out your number - say for online dating, or putting up Craigslist ads - it also tallies with a broader push towards data protection more generally.
The Burner app, started by Ad Hoc Labs back in 2012, has been offering this service long before data privacy became a hot-button topic. The app reroutes incoming calls to a temporary number purchased by users, and it is then forwarded to their device.
Burner appears to have been growing steadily since launching back in 2012, adding features like the ‘GhostBot’ and inter-app connectivity. It remains one of the go-to burner number apps, in a market that has been growing since its launch. With competitors like Hushed and CoverMe offering more options globally, and Sideline offering its service for free, Burner may have to stay focused on sharpening its offerings to stay ahead.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Oct 2013
$2m
SERIES A
Total funding: $2m
Company benefits
- Be Well: Full health and dental coverage for employees, dependents, and domestic partners
- Invest in Your Future: Get a 401k with a 4% company match
- Develop Your Career: Invest in your future with paid training, conferences, and online learning
- Get Fully Equipped: Apple laptop, test devices, second monitor - get whatever you need to do your best work
- Work in Style: Get a stipend to improve your remote setup, or use our safety-first office space in LA
- Lots More: From parental leave to charitable giving matches, and more
Company values
- Better Together: Our unique experiences, opinions, and backgrounds help us design great mobile tools for all users. We are building a diverse and inclusive company and we encourage applications from candidates of all backgrounds
- Communicate Freely: Communicating freely and safely is fundamental to our products and our team. We value proactive communication that is asynchronous first, prioritizing work velocity and effectiveness over meeting hours
- Commit to the Collective: Everyone at Ad Hoc Labs is willing to roll up their sleeves and they expect the same of others. We help each other get the job done. In joining us, you can expect autonomy, trust, and accountability
- Data > Opinions: We strive for excellence in our products and in our team. We value exceptional individuals who can bring an entrepreneurial mindset and their own hypotheses to the table — and then prove them out with data
Company HQ
Silver Lake, Los Angeles, CA
Articles
Leadership
Greg Cohn
(Co-Founder & CEO)Previously co-founder at Auctions for Change, then joined Yahoo! as the Director of Strategy and Business Development. Moved on to serve as their Senior Director, Global Head of Product for Social Monetization & Games.
Will Carter
(Co-Founder)After working as Director of Technology at iconmobile LLC, they worked as a Senior Researcher at Nokia. They then moved on to the role of Director at Nodesnoop Labs.
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