Marketing Lead UK, Tracksuit

• We're looking for a prolific individual contributor who is energised by getting their hands dirty identifying opportunities, adapting global programmes, running local campaigns end to end, building partner and community relationships, and creating pipeline
• This role is ideal for someone who combines strategic thinking with a relentless bias for execution
• You may have led small teams, or you may be an exceptional up-and-coming marketer ready to step into broader market ownership while still doing a lot of the work yourself
• You're a prolific doer: You're genuinely energised by getting your hands dirty and running things yourself. You don't wait for a team to get started you see an opportunity and go after it
• You're both strategic and hands on: You know when to lead from the front and when to step back and set direction. In a scaling business, you need to do both, and you love that
• You're commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline, revenue, and market share not just impressions and engagement
• You're a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities. People want to work with you and hear what you have to say
• You're comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isn't any and thrive in the chaos
• You lead with transparency and care: Low ego, high trust. You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations
• 8–10+ years of marketing experience, ideally with a mix of B2B and B2C
• A prolific individual contributor who is genuinely energised by doing the work, not just directing it you can run a campaign end-to-end yourself today, and you're excited by the prospect of building a team around you over time
• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or campaign performance
• Strong commercial acumen and an understanding of how marketing drives business growth, with a track record of partnering closely with Sales
• Experience taking marketing strategy and translating it into successful, hands-on execution including adapting central or global programmes for a local market and building your own from scratch
• Capable of representing a company externally through events, partnerships, customer engagement, media, or industry relationships
• Comfortable operating in ambiguity and creating clarity and momentum in a fast growing environment, often as a team of one
• A builder mindset, with the resourcefulness to do a lot with agencies, contractors, and central support before you have headcount of your own
• Strong communication, storytelling, and stakeholder management skills
• Data driven decision making you use customer insight and market intelligence to inform your approach
• An existing network within the UK marketing, agency, or brand ecosystem
• Don't tick every box? If you've got the right attitude and most of the experience, we'd still love to hear from you. Some of our best Trackstars didn't fit a traditional mould

Desirable

• As our Marketing Lead, UK, you'll be responsible for building the Tracksuit brand, generating pipeline, and helping us win the category in the United Kingdom
• You'll leverage global resources and Centres of Excellence across Brand, Growth, Product Marketing, Content and Creative, but this is fundamentally an execution role
• As you prove the model and the market scales, you'll have the scope and runway to build a UK function around you
• You'll be a visible presence for Tracksuit in the UK, working closely with customers, prospects, partners, media, and industry communities to help establish Tracksuit as a credible, differentiated challenger in the brand tracking category
• What success looks like:
• The UK contributes meaningfully to growth
• Marketing is driving real pipeline and revenue growth in partnership with UK Sales
• You understand the market deeply and continuously surface new opportunities to accelerate, with a particular focus on mid market
• Tracksuit becomes a credible, differentiated brand in the UK
• You're building awareness and, crucially, carving out a distinct position against established players. UK marketers, agencies, and partners increasingly understand what makes Tracksuit different and better for them than the incumbents they default to today
• You're building a network and showing up in the market
• You're cultivating relationships across customers, partners, agencies, and marketing communities, and you're a regular, trusted presence at events, roundtables, and industry conversations in the UK
• Strong alignment between global strategy and local opportunity
• You take global frameworks and campaigns and make them land in the UK, while feeding market insight back to the global teams
• The UK Sales team sees you as their marketing partner, and global teams see you as their voice of the UK market
• The foundations for a scalable UK function are in place
• You've created the systems, playbooks, and operating rhythms to scale. Working through agencies, contractors, and global resources, you've built the case and the groundwork for a UK marketing team as the market grows without needing one from day one
• Act as the marketing lead for the United Kingdom, accountable for pipeline generation, brand growth, and market impact in partnership with UK Sales and the CMO
• Develop and evolve the regional marketing approach for the UK, grounded in global strategy
• Identify growth opportunities, competitive dynamics, and emerging customer needs in the UK, with a focus on the mid-market
• Represent the voice of the UK market back to the global team
• Increase awareness, credibility, and preference for Tracksuit among UK marketers, agencies, and brand leaders
• Carve out a distinct position against established incumbents, leaning into what makes Tracksuit genuinely different and better for the UK market
• Represent Tracksuit externally through events, customer engagement, partnerships, media relationships, and industry communities
• Build relationships with influential marketers, agencies, and ecosystem players, and become a trusted, visible presence for Tracksuit in the UK
• Take global campaigns and Centres of Excellence output and adapt them to maximise relevance and impact in the UK
• Run local UK campaigns from idea through execution and measurement, much of it hands on
• Coordinate across paid, owned, earned, events, partnerships, and sales activation channels, drawing on central resources where it makes sense
• Drive continuous learning through experimentation, measurement, and optimisation
• Build and run partner marketing in the UK: turn agencies, platforms, and ecosystem partners into distribution and co-marketing multipliers
• Develop the UK community footprint through events and programming small, intimate, high trust formats that deepen relationships and generate referrals and influenced pipeline
• Measure the commercial contribution of partner and community activity so it's understood as a pipeline driver, not a cost centre
• Work alongside UK Sales, Partnerships, and Customer Success to drive commercial outcomes
• Align marketing priorities with pipeline goals, key accounts, and expansion opportunities
• Create strong feedback loops between UK customers, prospects, GTM teams, and the global marketing functions
• Support major customer moments and strategic growth initiatives in the market
• Start as the marketing engine for the UK yourself, working lean and resourceful through agencies, contractors, and central support
• Establish the structure, systems, and operating rhythms that will let UK marketing scale
• Build the business case for additional resource as the market and pipeline justify it, then hire, develop, and lead team members as the function grows
• Create repeatable playbooks that can be shared across regions and help shape Tracksuit's regional marketing operating model