Senior Brand Designer, Persona
$110-150k
Offers equity packages
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$110-150k
Offers equity packages
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- This role requires a high level of collaboration and the ability to manage multiple projects of different scopes across the team and company
- A strong, brand-systems focused portfolio that demonstrates passion for craft and design systems, rooted in an understanding of audience and their motivations
- 5+ years experience in an agency or in-house environment
- Enthusiasm for creating and shepherding concept-driven work, grounded in cohesive visual design systems with an attention to detail
- Curious about pushing things beyond the status quo, always looking for ways to elevate design regardless of scale or past precedent
- Ability to self-start projects, while accounting for proper sharing and visibility with the team
- Collaborative in nature, both within the department and beyond
- Thrives in a fast-paced environment, managing multiple projects and timelines concurrently
- Excellent presentation and communication skills with the ability to present and speak to every aspect of a project, sometimes to the executive team
- Fluent in industry standard tools and creating production-ready files (we work with Adobe Creative Cloud, Figma, Notion and various prototyping tools such as Protopie)
What the job involves
- As a Senior Brand Designer at Persona, you’ll be joining our growing Brand Studio, servicing the companies creative needs and pushing forward the next iteration of our brand as we grow
- Across our events, motion design, campaigns, collateral, swag, presentations and digital experiences, you’ll engage in projects at every stage, from initial concepts through production—both in a hands-on manner (we all get into the design work here) and by helping to guide the design team through exploration and refinement
- With a rebrand having just kicked off, this is a great opportunity to help us push the visual design system and create real impact on the future of the brand
- Work cross-functionally to design and deliver projects across multiple surfaces (from digital to physical), from the day-to-day marketing and sakes needs to our broader vision-driven initiatives
- Play an active role across the entire lifecycle of multiple concurrent projects; from kickoff through concept development, iteration, share-outs and production
- Seek out ways to build brand equity and champion creative projects beyond KTLO
- Work to elevate the design standard within the brand team and assist in helping raise the bar for how brand is applied within product design
- Help build a team culture of craft, feedback and collaboration
- Give and solicit feedback from designers and cross-disciplinary partners
- Develop a deep understanding of Persona’s brand and play an integral role in how it evolve
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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