Content Insights & SEO Senior Analyst, Red Ventures
Lonely Planet
$100-145k
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$100-145k
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 3+ years of experience in content analytics, SEO, or audience development, ideally in a media or publishing environment
- Proficiency with analytics tools (Google Analytics, Search Console, Databricks)
- Comfort with data visualization and performance storytelling
- Familiarity with keyword research tools (Ahrefs, SEMrush, etc.) and SEO best practices
- Strong communication skills and the ability to collaborate with non-technical stakeholders
- A curiosity about how audiences discover, consume, and engage with travel content
- Passion for travel and for helping connect people to the joy of exploration
What the job involves
- Lonely Planet, the world’s leading travel publisher, is seeking a Content Insights & SEO Senior Analyst to join our digital team
- We inspire and guide millions of travelers across lonelyplanet.com, our social channels, newsletters, and more. We’re looking for someone who thrives on data and insights – someone who can turn numbers into narratives and help our editorial and marketing teams make smarter, more strategic decisions about what we create and publish
- The Content Insights Senior Analyst will report to the Audience Development & Experience team and serve as the analytical backbone of our content strategy
- You’ll measure performance, analyze trends, and deliver clear recommendations that help us reach and engage travelers more effectively
- Continuously monitor and interpret SEO trends, algorithm changes, and search, platform, and discovery updates (including Google, Apple, and emerging search experiences) to proactively inform content strategy
- Analyze audience behavior and traffic patterns to surface insights that inform content planning and optimization
- Build and maintain dashboards to track content performance across search, social, and referral channels
- Identify growth opportunities through keyword analysis, content gap studies, and competitive benchmarking
- Evaluate the effectiveness of SEO, AEO, and GEO efforts; make actionable recommendations to improve performance
- Own the creation and maintenance of the Editorial calendar in partnership with editorial leadership
- Collaborate with editorial teams to translate insights into story ideas, priorities, and optimization strategies; provide inputs to editorial campaigns
- Contribute to the development of testing frameworks for headlines, metadata, and publishing timing
- Present regular performance summaries and insights to editorial and leadership teams
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
Salary benchmarks
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