B2B Field Marketing Lead, Canva
EMEA
+ Equity packages
Publishing and design platform
Be an early applicant
Publishing and design platform
1001+ employees
Be an early applicant
+ Equity packages
1001+ employees
Company mission
To empower businesses to design anything, and publish it anywhere.
Role
Who you are
- You possess 7+ years of hands-on experience in B2B SaaS organizations, especially those with a sales-led go-to-market strategy
- You have experience in marketing tools like Splash, Salesforce, BI reporting tools, whiteboarding etc. Previous Canva experience is a plus!
- You have proven success in managing field marketing programs and relationships with large enterprise sales organizations
- You possess strong project management, time management, and execution skills
- You embody strong organizational skills, with the ability to anticipate the needs of sales
- You have the ability to maintain an optimistic, approachable, and self-starter attitude
- You're skilled at managing a budget, optimizing investments, and reporting on results to stakeholders
- You have experience partnering with creative and content teams to ideate, optimize, and develop creatives relevant to Enterprise audiences across multiple markets
- You have worked in cross-functional matrix structures, contributing to the execution of integrated campaigns or field marketing
- You possess a strong desire to execute, drive impact, and demonstrate urgency with projects big and small
- You thrive in a fast-changing environment and with multiple teams relying on you
- You are happy to be “hands-on” — no task is too small or too big
- You have exceptional organization and communication skills
- We’re looking for a seasoned B2B Field Marketer to join our Global B2B Marketing team, working closely alongside some of the top marketers in the world
What the job involves
- As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun
- Develop and execute field marketing strategies that align with company goals and drive demand generation in lockstep with Regional Sales leadership
- Analyze local market trends, customer insights, and competitive landscape to inform regional marketing plans
- Define the Field Marketing strategy and calendar for the EMEA region
- Plan and manage regional marketing campaigns, including events, webinars, executive experiences, and regional account-based marketing (ABM) initiatives, in collaboration with the central marketing team
- Optimize marketing campaigns based on performance data to ensure high ROI and continuous improvement
- Ensure consistency in Canva’s enterprise messaging, positioning, and branding across all regional activities
- Lead the research, planning, and execution of regional events, assisting the global experiential team in executing trade shows and conferences to generate leads and build relationships with key prospects
- Oversee event logistics, from budgeting and vendor management to post-event analysis and follow-up
- Work with the global Experiential team to execute event branding and creative activations
- Collaborate with the Partner and Alliances organization on strategic sponsorships and go-to-market execution plans at partner events
- Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals
- Use data-driven insights to continuously refine and optimize regional marketing strategies
- Canva’s Business Customer Marketing Group has a big mission to grow, engage and retain Canva users across the funnel and stages of their lifecycle
- Our success is in scaling our marketing efforts globally to drive sustainable revenue and user growth by moving users down the funnel
- You’ll be part of the team tasked with building interest in Canva as an all-in-one workplace design tool and creating demand for our new Canva Enterprise product
- We are responsible for acquiring, adopting, and expanding workplace teams onto Canva
- As part of the team, you will manage our regional field marketing strategy for EMEA to capture qualified leads and drive revenue
- You will work cross-functionally to help the GTM team meet their goals, identify new growth levers, and optimize to achieve goals
Application process
- Please note that interviews are conducted virtually
Salary benchmarks
Our take
Launched in 2013, Canva is a free online visual communications and collaboration platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with 85% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Flexible working
"There is plenty of flexibility when it comes to the exact time I can start and finish work on any given day as long as I deliver on my..."
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work
- Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
- Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
- An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive!
- Virtual and in-office clubs, events and celebrations for you to connect with your teammates
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
- Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
Company values
- Make complex things simple - You aim for the most simple, intuitive and effective solution to any problem.
- Set crazy big goals and make them happen - If you like to dream big, and take on challenges that both scare and excite you, you’ll love uniting with a team to achieve a common goal.
- Be a force for good - You want to make Canva and the world a better place through positive actions.
- Empower others - Learning to share your lego is key to the Canva experience. Change is constant, so we all need to be able to adapt, pass on our knowledge, and learn new skills.
- Pursue excellence - Leading by example and maintaining a high bar is how you can pursue excellence at Canva.
- Be a good human - Respect, kindness and open minds drive this value. We appreciate and accept everyone for who they are, as they are. This counts for you too!
Company HQ
Surry Hills, NSW
Articles
Leadership
Cameron Adams
(CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Diversity, Equity & Inclusion at Canva
Jennie Rogerson (Head of People)
- https://www.canva.com/newsroom/news/The-importance-of-diversity-at-Canva/
- https://www.canva.com/newsroom/news/cultural-appreciation-day-2023/
- Https://www.canva.com/newsroom/news/celebrating-sydney-worldpride-2023/
- https://www.canva.com/newsroom/news/sydney-worldpride-partnership-2023/
- https://www.canva.com/newsroom/news/meet-the-makers-pride-edition/
Share this job
View 27 more jobs at Canva