Influencer Marketing Manager, Amazon

• The ideal candidate will be a versatile marketing strategist with a strong background in experiential marketing and partnership management
• They should excel at conceptualizing and executing a wide range of influencer engagements - from digital content collaborations and social media campaigns to in-person events of various scales
• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Bachelors Degree

Desirable

• Shopbop is seeking a dynamic and innovative Influencer Marketing Manager to lead our experiential and content-driven influencer initiatives
• This role will spearhead the strategy and execution of high-impact influencer events, content campaigns, and strategic partnerships that drive brand awareness and revenue growth
• Developing and managing an extensive calendar of influencer events, including seasonal moments, collection launches, and brand partnerships
• Creating innovative content campaign concepts that align with business objectives and drive measurable results
• Building and nurturing relationships with priority influencer partners through personalized engagement and VIP experiences
• Overseeing event budgets, vendor relationships, and execution logistics while measuring ROI
• Implementing automated marketing programs including targeted communications, educational resources, and engagement initiatives
• Analyzing program performance and optimizing strategies based on data insights
• Identifying emerging influencer talent and platforms to expand Shopbop's reach